CircleUp Launches Useful New Service on Facebook Platform to Help People Organize As Well As Socialize

Free Service Enables Time-Saving Group Communication For Friends And Groups While Uniting Messaging With Email And IM

Newport Beach, Calif. - 8:00 a.m. ET September 27, 2007 - CircleUp, Inc., a cutting edge provider of social messaging for online and real world groups, today announced that its flagship service is now a deeply integrated Facebook® application that can be added to any Facebook user's profile. With CircleUp, Facebook users can both socialize and organize like never before. CircleUp is a free Internet messaging service that lets clubs, associations, Greeks, groups and teams ask questions and gather information, decisions, links, photos and feedback to get back a single, aggregated, visual result instead of a blizzard of messages. The CircleUp application for Facebook is designed specifically to enhance Facebook groups and groups of friends, and it allows users to organize both offline and online activities.

Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships between people. With more than 43 million active users, Facebook is the sixth-most trafficked website in the United States. Not Your Typical Facebook Application

According to a Gawker reader poll, a vast majority of survey participants feel that social networking sites are a waste of time. By contrast, CircleUp makes group users more productive on Facebook, not less. CircleUp is part of a new wave of applications from companies like Salesforce.com, 30Boxes, Causes, Roomster, Carpool, and others that are changing the game, leveraging the powerful networks people create on Facebook to deliver time savings, increased efficiency and improved communications.

With the new CircleUp application for Facebook, users can now:
  • CircleUp Facebook friends and their Facebook groups without typing in everyone's address - and recipients don't need to add the CircleUp application to respond
  • Send one message to any number of contacts - through Facebook, email and/or IM - and receive a single, organized response back
  • Access the single, visual CircleUp result from just about anywhere - through email, Facebook profiles and News Feed, the CircleUp website, a CircleUp widget on a group website, or via RSS
  • Share CircleUp results on their Facebook profile page or group page, making it simple for groups and friends to find and answer recent CircleUps
  • Export CircleUp results directly to Microsoft Excel, PDF or even transfer them to Outlook contacts and Google or Yahoo maps using cool microformats
"Most of our users seem to have 'one foot on the web and one foot on the ground' as they interact with each other online as well as offline in the physical world," said John Payne, CEO of CircleUp. "Campuses are a perfect hotbed of this kind of behavior and CircleUp, empowered by integration to the Facebook network, is a great back to school communications tool that will save time and improve communications for any Facebook member or group - especially group leaders."

CircleUp to Socialize... and Organize
Users can CircleUp on Facebook to organize, communicate and collaborate with friends and groups in very practical and time-saving ways:
  • CircleUp the snowboard club to ask "Who's going on the spring trip, who needs a ride, who can drive, and how many snowboards fit on top of your car?" and get back a single, organized result for riders and drivers to use to match up, instead of a blizzard of messages in your inbox.
  • CircleUp your friends... and your friend's friends... to build support for the new campus "Green" initiative and get back a dynamic, graphical analysis of the results to be shared with the powers in charge.
  • CircleUp your sorority to ask who can volunteer for the charity event, or who will be this weekend's "sober sister," and get back an organized list of volunteers instead of tons of "reply to all" spam from the sorority listserv or mailing list.
CircleUp makes socializing more fun, too:
  • CircleUp ALL your friends to ask "Where are the parties during Welcome Week?" and get an organized list for everyone to share and print. Then later rate the parties, with a graphical result that includes the party pictures nobody will dare post on their profile.
  • CircleUp your friends with the latest edgy joke and get everyone's comments in one place instead of the dreaded "reply to all."
  • Talk smack about the big game with a CircleUp that measures "Trojans or the Fighting Irish?" and find lots of emotion in the comments plus useful facts in the visual, graphical results.
In addition to integration inside Facebook, the estimated 43 million active Facebook users worldwide will be able to log in with their Facebook credentials at the CircleUp site to use the special features available there without any additional registration. CircleUp's multi-channel messaging gateway integrates Facebook communications with email traffic and instant messaging from Yahoo and AIM/AOL.

With the addition of Facebook as a messaging and publishing channel, CircleUp is helping to define the new era of Email 2.0 where users can get the messages they need through the channels they want, and can manage the amount of information sent to any one channel to improve personal efficiency and reduce information overload. To check out the new Facebook application from CircleUp, go to http://apps.facebook.com/circleup/.

About CircleUp
CircleUp is a social messaging service that turbo-charges email, instant messaging and Facebook communications for information gathering, collaboration and decision making in online and real world groups and communities. It provides a fast, easy way to ask questions and gather information, photos, files, documents or decisions from any community who communicates via email, sitemail, and IM - to get back a single, organized result instead of a blizzard of emails and instant messages. CircleUp users come from a variety of online and real world communities including campus clubs, youth sports, volunteers, schools, Scouts, clubs, church groups, political, alumni and professional organizations and small businesses. The company is venture capital funded and based in Newport Beach, Calif. For more information on CircleUp, go to www.circleup.com.

Facebook® is a registered trademark of Facebook Inc.