Aditi Dash

All posts by Aditi Dash

Welcome Peach––making the side-hustle work for women

To help women thrive. That’s the mission of Peach, a direct sales, lifestyle apparel brand focused specifically on contemporary athleisure and it’s a big part of the reason that CircleUp Growth Partners made an investment in the business. We are thrilled to welcome Janet Kraus (CEO), Derek Ohly (COO) and the entire Peach team to ...

Welcome Cali’flour Foods –– the better-for-you and grain-free pizza

There’s a lot of confusion today about what “better-for-you” means. Is it low carb? High protein? Low calorie? Low sugar? Grain-free? And, the question of “does it taste good?” is often an afterthought. It’s not easy to come across a product that has a quantifiably better nutrition profile and is known for its taste. When ...

Reflections on the Annual Food & Nutrition Conference

A few weeks ago, I attended the Annual Food & Nutrition Conference and Expo (FNCE) in Washington D.C., where I had the opportunity to see some newly emerging dietary trends. The conference is an annual gathering of nutritionists and dietitians; brands have the opportunity to reach this community by showcasing healthy, better-for-you products. According to ...

Why I Joined CircleUp- From Working at a Consumer Startup to Investing in Them

“Do consumer products really matter?” A friend asked me this question after I shared the details of my new role at CircleUp Growth Partners, where I’m part of a small team that invests in high-growth consumer brands. It’s a good question – one I’ve heard (and even asked) before. In answering it, I thought about ...