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All posts by Ben Lee

Congratulations, Liquid I.V.!

It was announced today that Liquid I.V., a leading better-for-you electrolyte drink mix brand, has signed an agreement to be acquired by Unilever. We are incredibly proud to have partnered with Founder & CEO Brandin Cohen over the last two years, as he and his team have built a brand that deeply resonates with consumers ...

Welcome, HUM Nutrition

It’s a simple truth—people like to look and feel great. These desires have been at the core of countless consumer categories, but historically, looking and feeling great were two distinct goals. Some might use NYX’s lipstick to add a pop of color to your face, while others might take Omega-3 pills from Nature Made to ...