All posts by CircleUp

CircleUp is a technology company that provides capital to innovative early-stage consumer brands and opportunities for leading investors to participate in their growth.

CircleUp25: Announcing the 2017 Winners

This marks the fifth year of CircleUp25, our awards recognizing the most innovative consumer and retail brands of the year. CircleUp25 is decided on by our expert judges and Helio, CircleUp’s internal data science platform for evaluating consumer brands. The competition was more fierce this year than ever before due to so many inspiring finalists. This year, ...

Introducing CircleUp Credit Advisors

 By: Asher Hochberg  Today we’re excited to announce the launch of CircleUp Credit Advisors, a new affiliate of CircleUp that provides consumer product businesses with the working capital financing they need to grow and thrive. The Cash Crunch Problem Since launching CircleUp in 2012, we’ve had the opportunity to work with hundreds of quickly growing consumer ...

CircleUp25 Alumni: Where Are They Now?

CircleUp25 is now in its fifth year—with winners to be announced on August 2nd. Over this time, we’ve evolved the program, added judges, adjusted the qualifications and nominations process and incorporated Helio, our internal data science platform for predicting the future business success of CPG brands. One thing that’s remained constant is, of course, our focus ...

Raising Money + Lessons from 1000 Founders – Steven of CircleUp

Our own Steven Vigilante was on Food Startups Podcast to discuss the process of sourcing and evaluating innovative, early-stage brands and coaching entrepreneurs through the fundraising process at CircleUp. Give it a listen for his take on: The fallout from Amazon’s purchase of Whole Foods An 18 billion dollar shift from large brands to small ...

The ROI of Surprise and Delight

 By: Ryan Williams About a week ago, I ambled into my building’s cluttered mailroom after a busy day to find my name on two unexpected boxes. Onto the elevator and up to my mailroom size Brooklyn apartment they went. I took my key, sliced open the first box and… I’d forgotten about a silly Twitter exchange ...

Why Bear Naked is Letting People Build Their Own Granola

How does a boring bowl of granola evolve into an elaborate Snapchat Story or get shared on Instagram? Personalization. We’re living in an age of personalization: we can do our grocery shopping at midnight in our pajamas from our couches. We can tailor our browsing experiences so we’re only seeing products that appeal to us. ...

Investor Views: Brian Tockman, Principal at 301 INC

Brian Tockman, Principal at General Mills’ venture capital arm 301 INC, has a unique vantage point when it comes to Food & Beverage (F&B) investing. From being a buyer at Target to leading operations for an e-commerce company specializing in natural brands, Brian has seen the F&B landscape through many lenses. We sat down with Brian ...

MVPs for CPGs — How Food and Beverage Brands Evolve

 By: Ryan Williams Spend more than a month at a tech startup and your default definition of M.V.P. will shift from Most Valuable Player to Minimum Viable Product. For those unversed in lean startup parlance, the idea is to release the simplest market-acceptable version of your grand vision and incorporate the lessons learned in future releases. Since ...

Insider Tricks to Succeeding at Target [webinar]

Trying to get your product onto the shelves of Target stores? Already in Target, but having difficulty navigating the retailer? You’ve come to the right place. Watch the webinar below to hear insider tricks to help you get into Target and succeed. Mark Tonsoni who is a Senior VP of Sales leads this webinar. Mark ...

How The Coolest CPG Brands Are Thriving On Amazon Launchpad

Amazon Launchpad is a store on Amazon.com that showcases “unique and unexpected” new products. Here, startups are the preferred vendors. Source: https://www.amazon.com/Amazon-Launchpad/b?node=12034488011 The Amazon Launchpad storefront is a catalog of innovative products — from reading glasses to road bikes to ski boots to toddler snacks — each with something to say for itself. Source: https://www.amazon.com/Amazon-Launchpad/b?node=12034488011 Through CircleUp’s ...