All posts by CircleUp

CircleUp is a technology company that provides capital to innovative early-stage consumer brands and opportunities for leading investors to participate in their growth.

How Barnana Upcycled the Humble Banana to Create a Superfood

 By: Steven  If your friend told you that you have to try this great new superfood, and then handed you a banana, you’d probably give them a perplexed look. But that’s just what superfood brand Barnana is doing—taking the humble banana and elevating it into a superfood snack with a cause, reinventing food waste. But the ...

Debt vs. Equity Capital: Which is Best for Your Business?

 By: Meredith Wood “It takes money to make money.” “It takes money to make money!” In the process of starting a business, you’ve probably heard that adage hundreds if not thousands of times. “Yes!” I hear you saying, “I know that already! But where should that money come from?” Sadly, there’s no quick and clever saying ...

Using Shipping to Strengthen Your Business [webinar]

There’s no question that distribution is the lifeblood of any CPG business and shipping optimization is a key input in distribution costs. Shippo is a groundbreaking shipping platform that helps consumer brands connect with carriers around the world to access shipping rates, print labels and track shipments. CircleUp companies benefit from real cost savings with ...

How (And Why) to Become a B Corporation

As one of the thousands of certified B Corporations in America today, Greyston Bakery’s mission is simple. “We don’t hire people to bake brownies,” they say, “We bake brownies to hire people.” B Corporations are for-profit companies, certified by a nonprofit called B Lab. In order to earn the certification, companies must achieve an 80/200 ...

Founding Figures: Austin Allan, Founder & CEO of Tio Gazpacho [video]

Austin Allan stopped by our office to share the latest with his company, Tio Gazpacho. He started Tio Gazpacho 4 years ago and shares his journey to bring ready-to-drink soups to the US market. He closed $1.25M in funding in 2016. Moderated by Ben Lee, Managing Director of CircleUp’s Family of Funds  

Inside the Deal: How Miyoko’s Kitchen Found a Perfect Match

 By: Brett Epler When Miyoko’s Kitchen arrived at CircleUp, the gourmet vegan cheese brand already had a term sheet on the table from an interested institutional investor. She wasn’t short on investor interest, but founder Miyoko Schinner and her team wanted more than money—they wanted an investment partner who could bring long-term strategic guidance and relevant ...

How to Redesign Your Logo Without Wreaking Havoc for Your Brand

Why is redesigning a logo so risky? There’s something about logos that fascinates us. Brands try to encompass everything they stand for in a single stamp. It’s stressful and sensitive work. Customers view logos as a mark of familiarity by attaching meaning to the little image. This makes it disappointing when a new logo fails ...

Lemonade Shows How Global Domination Starts At Home

We thought we’d grown up, but suddenly, we’re all sitting in a cafeteria again. Except this time, it’s sleek. Why? People are busier than ever—with higher standards for food than ever. They want a top notch menu with changing options, but don’t necessarily want the bells and whistles typically associated with great food: white tablecloths, ...

Founding Figures: Sheryl O’Loughlin, CEO of REBBL [video]

An intimate conversation with Sheryl O’Loughlin, former CEO of Clif Bar, Co-founder of Plum Organics, and current CEO of REBBL. Sheryl shares her wisdom and experience as a successful entrepreneur and tells it like it is: If you don’t invest in your wellbeing, your business will not succeed, nor will you. Sheryl recently published Killing ...

You’re Funded, Now What?

For the past few months, closing your deal with investors was your end point. At times, it looked like a big, locked door, and at others, it was a light at the end of a tunnel. But now, you’re there. And you’re not alone. Your new investors are here too. Dusting down their jackets. They’re ...