All posts by CircleUp

CircleUp is a technology company that provides capital to innovative early-stage consumer brands and opportunities for leading investors to participate in their growth.

A Great Founding Team Is In a Constant State of Evolution

As you enter a fundraising round, you want to present a united front to investors. You want a strong, stable team so you can focus all your energy on communicating your business, perfecting pitch decks, and keeping in touch with people who look interested. Surely this isn’t the best time to disrupt your founding team. ...

Tio Gazpacho successfully raised on CircleUp. Here’s how.

Austin Allan founded his chilled soup brand Tio Gazpacho in 2013 after leaving corporate America. He was set on pursuing something creative and interesting. That quest led him to the food industry, where he saw a lot of problems that needed to be addressed. “On the surface, we make a line of drinkable gazpachos. However what we ...

The Sales Funnel Approach to Finding Investors

A few weeks ago, we had entrepreneur and “Get Backed” author Evan Baehr give a webinar on how to build the perfect pitch deck and appeal to investors. We’re sharing some of his expertise in a series of blog posts for those who missed it. Founders drastically underestimate how many investors they’ll have to meet with before closing the ...

15 Questions to Nail Before Your Institutional Investor Meeting

By:CircleUp For entrepreneurs, the chance to pitch to an investor is one of the most critical moments in their early business. The pressure is on to sell your product, your business and even yourself. But as CircleUp capital markets principal Michael Graver reminds us, knowing what to expect eases the pressure. The founders who understand ...

Innovation In Consumer And Retail: Where Investors Look For Innovation

How many of these ring a bell? SuperZoo, Cosmoprof, HBA, Natural Products Expo West, Natural Products Expo East, Fancy Food Show, Global Pet Expo, Outdoor Retailer. Unless you’re a consumer investor, entrepreneur or retailer, you’re likely spared from these consumer products tradeshows, which are the biggest and best in the industry. These tradeshows are where ...

How To Prove Yourself With Your Pitch Deck

A few weeks ago, we had entrepreneur and “Get Backed” author Evan Baehr give a webinar on how to build the perfect pitch deck and appeal to investors. We’re sharing some of his expertise for those who missed it in a series of blog posts. Twilio went from unfunded to half a billion thanks to ...

How Nutpods Leveraged Influencer Marketing to Generate Press and Sales

Sampling is an age-old strategy to get your products in the hands of influential people. In the digital age, this has become even easier. Bloggers are now building niche audiences around every conceivable topic. If you can get in front of these small, passionate groups, you can connect and establish relationships that drive sales, valuable ...

How Chobani Was Built Into a Household Consumer Brand

In 2007, Hamdi Ulukaya purchased an old factory in a small New York town and got to work creating a Greek yogurt for the masses. Along the way, he helped revive a local economy, created an entirely new category in the competitive food industry, and created something healthy that Americans love. Within five years, the ...

The Mutable Laws of Distribution

Ask 10 successful founders how they got broad distribution and you’re likely to get 10 different answers. There is just no one-size-fits-all approach to getting traction in brick and mortar stores. Throw e-commerce in the mix and the path is even less clear. Distribution is a complex beast. You need to spend time building relationships, ...

What ZICO’s Founder Looks for When Investing in Consumer Companies

By: CircleUp *This is the second of two posts from our webinar with ZICO cofounder Mark Rampolla* ZICO was Mark Rampolla’s first foray into consumer packaged goods (CPGs). But despite the coconut water company’s wild success, Mark says there are still things he would have done differently if he were to start a beverage company—especially ...