All posts by CircleUp

CircleUp is a technology company that provides capital to innovative early-stage consumer brands and opportunities for leading investors to participate in their growth.

Which Are the Most Innovative Consumer Brands of 2016?

Every year, new products and services are making life better for millions of consumers. Breakthrough brands and products are changing what we put in our bodies, in our homes and our communities. We celebrate these innovations with the CircleUp25, our annual list of the brands that are breaking through. Have a nomination? There are two ...

The JOBS Act Title III is A Step In The Right Direction, But Comes Up Short

At this point, CircleUp has decided not to actively pursue fundraises under Title III. We are excited about the promise of a more accessible private equity market, but believe that the Title’s regulations create too many burdens for entrepreneurs and adverse selection for investors. What is Title III? The JOBS (Jumpstart Our Business Startups) Act ...

General Mills’ Venture Unit 301 INC Launches Multi-Million Dollar Fund on CircleUp

By: CircleUp At CircleUp, we are committed to helping entrepreneurs thrive by connecting them with the capital and resources they need to grow. Today, we’re excited to announce our partnership with 301 INC, General Mills’ business development and venture unit that invests into emerging consumer food brands. 301 INC will launch a multi-million dollar investment ...

Ask a CFO: Grant Burton of Watershot on the Ever-Changing World of Fundraising

By: CircleUp It’s the same old story: operations and finance guy moves to California; gets entrepreneurial bug; and leaves corporate job to work on startups. Except Grant Burton didn’t quit his job the moment he landed in California. Instead, he says, it took years to convince him to make the leap from a steady job ...

Rumpl: How To Raise Equity Capital For Your Consumer Business

The idea for Rumpl came about on an ill-fated ski trip in 2014. As longtime friends Nick Polinko and Wylie Robinson burrowed down into their sleeping bags they tossed around a simple idea: Why don’t companies use the materials in sleeping bags for bedding? The high-grade nylon and extra warm synthetic down used in sleeping ...

REBBL: Why The Former CEO Of Clif Bar Is Introducing Americans To Adaptogen Herbs And Taking On Human Trafficking

Sheryl O’Loughlin thought she was done being a CEO. After a long, successful run leading Clif Bar and then co-founding, running, and selling Plum Organics, O’Loughlin was settling into a quieter life. “The plan was to teach entrepreneurship at Sonoma State, and just lie on my back porch,” O’Loughlin jokes. “And then randomly, about five ...

The Founding of Public Bikes

“…There is something important about bicycles in big cities — they are a statement of the importance of public design.” ~ Rob Forbes, founder of Public bicycles A Public bicycle is a thing of beauty. It is a simple machine — one that harkens back to the days when bicycle craftsmen gave as much thought ...

Junior Explorers: The Educational Startup Aiming To Take Over The Kids Market And Inspire a Generation

Educational games are notoriously bad. With the exception of a handful of gems — shoutout to the legendary Oregon Trail — they’re almost universally boring, prescriptive, and not actually that great at teaching kids much of anything. The problem isn’t that kids don’t want to learn (learning is what their brains are built to do, ...

Amazon amplifies innovative products with Amazon Launchpad

CircleUp is proud to team up with Amazon for Amazon Launchpad, a recently launched, curated selection of “unexpected and fresh new products”. At launch, almost 40 CircleUp companies are featured on Amazon Launchpad, including NOMAD, SuperEats, and Whole Life Pet to name a few. We think this will be tremendously helpful for entrepreneurs on CircleUp. In addition to plugging into ...

Punch Bowl Social: The Successful Eatertainment Concept that was Hiding in Plain Sight

The best way to describe Punch Bowl Social is if your favorite local restaurant started hanging out with a hipster diner, got really into craft cocktails and microbrews, married a bowling alley, and then took up with an old-school arcade — and it’s a huge success. Each of the massive, 24,000 square foot locations boast four bars, ...