All posts by CircleUp

CircleUp is a technology company that provides capital to innovative early-stage consumer brands and opportunities for leading investors to participate in their growth.

What ZICO’s Founder Looks for When Investing in Consumer Companies

By: CircleUp *This is the second of two posts from our webinar with ZICO cofounder Mark Rampolla* ZICO was Mark Rampolla’s first foray into consumer packaged goods (CPGs). But despite the coconut water company’s wild success, Mark says there are still things he would have done differently if he were to start a beverage company—especially ...

What Investors Really Want To See In a Consumer Packaged Goods Company

By: CircleUp *This is the first of two posts about our recent webinar with ZICO founder Mark Rampolla. Mark Rampolla achieved what many founders only dream of: he built a beverage company that sparked Coca Cola’s interest. Now an investor in consumer packaged goods (CPGs) himself—both through CircleUp’s platform and his fund Powerplant Ventures—Mark sees a ...

A Boom of Innovation in Personal Care, as seen at Cosmoprof 2016

By: CircleUp One of the best places to find emerging trends in personal care is Cosmoprof North America. This year, there were about 34,000 attendees and 1,150 exhibitors. The event was chock full of innovative brands showcasing new products that cater to consumer demands for authenticity and quality. This comes at a time when big brands ...

2016 Superzoo Recap: Our Top Trends and Brands

Last week, our Business Development team hit the grounds of Las Vegas for Superzoo, a tradeshow swarming with innovative brands in pet food, treats, and accessories. This year’s Superzoo confirmed that the pet industry is chock full of new products that are higher quality, more unique, and more sustainable than in years past. Here are ...

Which Are the Most Innovative Consumer Brands of 2016?

Every year, new products and services are making life better for millions of consumers. Breakthrough brands and products are changing what we put in our bodies, in our homes and our communities. We celebrate these innovations with the CircleUp25, our annual list of the brands that are breaking through. Have a nomination? There are two ...

The JOBS Act Title III is A Step In The Right Direction, But Comes Up Short

At this point, CircleUp has decided not to actively pursue fundraises under Title III. We are excited about the promise of a more accessible private equity market, but believe that the Title’s regulations create too many burdens for entrepreneurs and adverse selection for investors. What is Title III? The JOBS (Jumpstart Our Business Startups) Act ...

General Mills’ Venture Unit 301 INC Launches Multi-Million Dollar Fund on CircleUp

By: CircleUp At CircleUp, we are committed to helping entrepreneurs thrive by connecting them with the capital and resources they need to grow. Today, we’re excited to announce our partnership with 301 INC, General Mills’ business development and venture unit that invests into emerging consumer food brands. 301 INC will launch a multi-million dollar investment ...

Ask a CFO: Grant Burton of Watershot on the Ever-Changing World of Fundraising

By: CircleUp It’s the same old story: operations and finance guy moves to California; gets entrepreneurial bug; and leaves corporate job to work on startups. Except Grant Burton didn’t quit his job the moment he landed in California. Instead, he says, it took years to convince him to make the leap from a steady job ...

Rumpl: How To Raise Equity Capital For Your Consumer Business

The idea for Rumpl came about on an ill-fated ski trip in 2014. As longtime friends Nick Polinko and Wylie Robinson burrowed down into their sleeping bags they tossed around a simple idea: Why don’t companies use the materials in sleeping bags for bedding? The high-grade nylon and extra warm synthetic down used in sleeping ...

REBBL: Why The Former CEO Of Clif Bar Is Introducing Americans To Adaptogen Herbs And Taking On Human Trafficking

Sheryl O’Loughlin thought she was done being a CEO. After a long, successful run leading Clif Bar and then co-founding, running, and selling Plum Organics, O’Loughlin was settling into a quieter life. “The plan was to teach entrepreneurship at Sonoma State, and just lie on my back porch,” O’Loughlin jokes. “And then randomly, about five ...