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All posts by Tanmayi Sai

Helio Highlights, Women’s Day Edition: Innovation in Feminine Care

To celebrate International Women’s Day, we used Helio to better understand innovation in feminine care. Specifically, the development of organic and natural feminine care has been growing as a consequence of environmental concerns around disposing plastic. Using Helio, we are able to see the growth in retail distribution of natural feminine care brands across the ...

Helio Highlights: Growth in Adaptogens

Adaptogens, non-toxic plants that are believed to alleviate stressors, have seen a rise within food, beverage and beauty products as consumers become increasingly aware of the benefits of natural wellness.  Above, we can see the growth trend in brands we found in Helio that use adaptogens in their products. As a result of the growth ...

Helio Highlights: Convergence of Food & Beauty

We are excited to introduce “Helio Highlights” – our new series of CPG insights from our proprietary data platform, Helio. As we find interesting data in Helio, we want to share some quick insights to benefit the broader CPG community of founders, investors and retailers. We hope you enjoy the series, share the content and ...