William Dowling

All posts by William Dowling

Is Plant-Based the New Gluten-Free?

Shakespeare first memorialized the question “What’s in a name?” when he wrote Romeo and Juliet in 1594.  Over four-hundred years later and consumers today are asking themselves the related question of “What’s in a product?”  These consumers are thinking less about love with their question and more about health.  Consumers are starting to ask more ...

The Rise of Microbreweries in America. A Look at the Numbers

If you walk into any grocery or liquor store in the U.S., you can’t help but notice the large selection of beers available.  If you look closely at the labels, you’ll notice something interesting—many of the beers now sold in the U.S. are also made in the U.S.   Americans, long the subject of European ...

Should investors even bother looking at product reviews when 99.2% of consumer brands score above average?

Many investors in consumer goods look at product reviews during some period of the due diligence process.  If they see that a certain brand has an average of 4 out of 5 stars they may take it as an indication of the strength of a brand, but as it turns out, this approach could be ...