The Goodwell Company: Cleaning up (and open-sourcing) the $5BN oral care industry

By: CircleUp What’s a product that the majority of people use every day, that can be made more sustainable and environmentally friendly? The founders of The Goodwell Company, Patrick Triato and Aaron Feiger, asked themselves this question as they ruminated over their next business venture. The answer they came to: the humble toothbrush. Oral care is ...

How HYLETE Sells Athletic Apparel Without Limits (or Retail Stores)

By: CircleUp The very nature of cross-training apparel presents numerous design challenges. Creating clothes that fit a variety of different body shapes is tough enough, designing for a variety of body shapes as well as the wide array of movements functional fitness employs is another level entirely. But for companies willing to make the leap, ...

REDWOOD: The Small Brooklyn Creative Agency That Wants to Change How Consumer Brands Get to Market

By: CircleUp For Zak Normandin, leaving the brand he founded, Little Duck Organics, wasn’t an easy decision. “I was at a point where I had diluted myself (equity-wise) out of the company. I looked three years into the future and realized the best decision was to move-on and start something new.” Normandin founded Little Duck in ...

CircleUp Funded: How PUBLIC Bikes is Bringing Beauty and Affordability to America’s New Favorite Way to Commute

“We created PUBLIC Bikes because we wanted to bring a different design ethos to an industry dominated by sportier, NASCAR-style racing aesthetics,” says Dan Nguyen-Tan, a Founding Executive at PUBLIC, a San Francisco-based company that’s been bringing beautiful and affordable bicycles to an underserved market since 2010. The company’s founder, Rob Forbes, is the mind ...

FlyKly: A Hardware Startup That’s Making the Future of Commuting Bike Friendly

Niko Klansek is from a family of entrepreneurs. “My grandfather, grandmother, mother, uncle — everybody owned their own businesses,” he says. As a kid, though, Klansek was more interested in basketball. He played for the National Team of Slovenia (where he grew up) and it was a basketball scholarship that first brought him to the ...

Cream of the Crop: Smári Organics is Using a Thousand Year Old Yogurt to Revolutionize Healthy Eating

Yogurt may have originated as a way of preserving milk, but today its appeal is about fast, easy nutrition. Packed with protein and calcium, the cultured dairy product is big business, with Euromonitor recently estimating the 2014 US yogurt market to be over $8 billion and growing. But not all brands are alike. Smári Organics has tackled ...

How Mia Melon Has Fused Function With Fashion to Evolve the Humble Fashion Coat

When Mia Melon’s CEO, Todd Listwin, joined Mia Melon the company was making women’s apparel. The company was doing OK, but not great. Listwin wanted to change things up, to make a splash. Drawing on his experience in snowboarding apparel, he took Mia Melon’s flagship fashion jackets, made them weatherproof, and began marketing to a ...

Fully Funded: What’s Next for Rooibee Red Tea, The Louisville Beverage Startup That’s Taking On Childhood Obesity

By: CircleUp Rooibee Red Tea recently finished a successful funding round on CircleUp, raising an impressive two million dollars in growth funding. They also landed a co-packer in the process. “He was on board immediately,” says Heather Howell, Rooibee Red’s CEO, says of their new production partner. “He told me he’s been buying Rooibee Red ...

Meet Urbio: How a Product for Garden-Loving Designers Turned into a Flexible Storage System for Everyone

By: CircleUp A design company first, Urbio’s original, signature product was designed to be a vertical, indoor gardening system. Created by designers, for designers, living in small, urban spaces, the system launched as a Kickstarter campaign in 2011. Within 5 weeks backers committed $77,000—more than 400% of Urbio’s original goal. Here’s where things got interesting. ...

Artís: The Berkeley-Based Coffee Startup That’s Taking on Starbucks

By: CircleUp Artis Coffee is raising capital from qualified accredited investors to fund their expansion on CircleUp. Interested investors can sign up here to view their offering. It’s hard to introduce Artís without giving away the punchline, so here it is: They roast your beans in front of you to your preference. And if you don’t ...