From Kickstarter to CircleUp, How Nomad is Building the Ultimate Customer Powered Brand

 By: Jonathan Sandlund In November of last year Nomad closed its Series A financing. But this wasn’t just any Silicon Valley fundraise. Nomad was unique. It leveraged a new securities exemption that allowed it to broadly advertise its fundraise—enabling the company to raise capital from its fanatical customer base. Customers, investors, whom have now joined in the company’s ...

Branding is Simple

 By: Maura Mitchell  Each week we share learnings and insights from experts in the consumer product and retail space. This guest editorial comes to us from Maura Mitchell. In 1999, Maura founded Brandology in the San Francisco Bay Area. Since then, she has become a trusted advisor, providing practical guidance that drives results for clients including Clif ...

Zero to One: The Story of Apex Ski Boots

 By: Jonathan Sandlund Zero to One is a series that explores the origin stories of entrepreneurs fundraising on CircleUp. Who are they? What inspired them? And what challenges did they face going from idea, to product, to market? From Zero to One. I’m joined this week by the founder and CEO Apex Ski Boots, Denny Hanson. Learn ...

Organic, Gluten-Free, Non-GMO? Making Sense of Seals of Approval.

 By: Michele Simon These days health-conscious consumers are increasingly seeking out food products not only with fewer ingredients and a “clean label”, but also foods produced in a manner that minimizes harm to the environment, among other ethical business practices. And it’s not enough to claim your product is healthy or sustainable with just words; to ...

Getting Smart on Club: A Playbook for Young Brands

 By: Jeremy Smith Each week we share insights from product and retail experts. This guest editorial comes to us from Jeremy Smith, COO and Co-Founder of Level One Marketing, a sales and marketing group focused on club representation and branding. Jeremy has personally helped brands like Chobani Greek Yogurt, EVOL Foods, GoRaw, Bob’s Red Mill and 5-Hour Energy enter Club. On first glance, club retailers ...

Trademark Searching: Best Practices for Consumer Brands

By: James Michels  Brands are the single most valuable asset many consumer-facing companies own, accounting for nearly 30% of stock market value of companies in the S&P 500 according to market research firm, Millward Brown. So it’s unsurprising that companies maniacally protect their brands with trademarks for words or designs that are unique to their business—including ...