Category: CircleUp News

Why I joined CircleUp

Throughout my career, I have been fortunate to work with a top tier investment bank and leading quant hedge fund. I had the chance to build mathematical models for multi-million dollar private investments at Goldman Sachs, and manage a billion dollar systematic macro fund at AQR Capital. Two absolutely amazing firms, with world class people ...

Announcing the CircleUp25 2018 Winners

This post originally appeared in Forbes.  This marks the sixth year of CircleUp25, our awards recognizing some of the most innovative consumer and retail brands of the year. CircleUp25 is decided on by our expert judges and Helio, our machine learning platform that identifies, classifies, and evaluates 1.4 million brands. This year saw fierce competition ...

A Working Capital Solution for the Next Generation of Brands

Introducing our credit offering for direct-to-consumer, e-commerce, and subscription companies We launched CircleUp Credit Advisors last July and since then have originated over $40 million in credit to consumer product companies and small businesses. Something we’re always focused on here at CircleUp Credit Advisors is how to innovate and grow alongside our entrepreneurs to continue ...

Why We Invested in Mented

We are excited to announce our recent investment in Mented Cosmetics, founded by KJ Miller and Amanda Johnson who first met as friends at Harvard Business School. Mented is based in Harlem and is the everyday beauty solution for women of color. Mented, short for pigmented, is designed by women of color for women of ...

Why We Invested in Kosås

We are excited to announce our investment in Kosås. Founded by Sheena Yaitanes and based in Los Angeles, Kosås is a botanically-enriched, high-performance line of color cosmetics. Kosås is inspired by natural beauty and aims to offer women unmatched formulations with universal appeal. There are an overwhelming number of beauty products on the market, and ...

The CircleUp Vision

CircleUp’s mission is to help entrepreneurs thrive by giving them the capital and resources they need. You will see that on the wall of our office when you walk in, and every team member will be able to tell you it isn’t just for show. Our mission influences what we build and don’t build, who ...

Welcome, nutpods – The e-comm Phenomenon

nutpods marks one of the earliest examples of the impact Helio can have in surfacing young brands with strong conviction early in their trajectory. When Helio found nutpods a few months after the brand launched, nutpods had generated less than $50,000 in revenue, but showed exceptional brand growth, largely driven by outstanding product reviews. Fast ...

How Halo Top Became a Consumer Sensation

Halo Top has emerged as one of the biggest consumer phenomenons in recent years, with a devoted consumer base that snaps up as much of its low-calorie high protein ice cream as stores can stock. Until recently, they did almost no advertising, and the team continues to forgo a traditional office, instead working remotely and ...

Helio Just Got Smarter: Our New Partnership with Nielsen

At CircleUp, data fuels everything we do. Today I’m pleased to announce that CircleUp has established a new strategic partnership with Nielsen, one of the world’s foremost leaders in data, information, and measurement. More data = Smarter Helio For CircleUp, this partnership provides an expansive new integration of Nielsen’s rich consumer product data into Helio, ...

Welcome, 4505 Chicharrones – The Snack Shaking Up the Pork Rind Category

Meat snacks used to be an uninspiring category. Sales were largely limited to convenience stores and gas stations, and the products themselves were often greasy, unhealthy and laden with preservatives. Over the past decade, however, the category has transformed as new brands began aligning with what consumers want, creating healthier, clean label options. Innovation in ...