Category: CircleUp News

Welcome, 4505 Chicharrones – The Snack Shaking Up the Pork Rind Category

Meat snacks used to be an uninspiring category. Sales were largely limited to convenience stores and gas stations, and the products themselves were often greasy, unhealthy and laden with preservatives. Over the past decade, however, the category has transformed as new brands began aligning with what consumers want, creating healthier, clean label options. Innovation in ...

Welcome, HUM Nutrition

It’s a simple truth—people like to look and feel great. These desires have been at the core of countless consumer categories, but historically, looking and feeling great were two distinct goals. Some might use NYX’s lipstick to add a pop of color to your face, while others might take Omega-3 pills from Nature Made to ...

Why I Joined CircleUp

Simply put, I wanted to be part of something that nobody else has done before.

CircleUp25: Announcing the 2017 Winners

This marks the fifth year of CircleUp25, our awards recognizing the most innovative consumer and retail brands of the year. CircleUp25 is decided on by our expert judges and Helio, CircleUp’s internal data science platform for evaluating consumer brands. The competition was more fierce this year than ever before due to so many inspiring finalists. This year, ...

Introducing CircleUp Credit Advisors

 By: Asher Hochberg  Today we’re excited to announce the launch of CircleUp Credit Advisors, a new affiliate of CircleUp that provides consumer product businesses with the working capital financing they need to grow and thrive. The Cash Crunch Problem Since launching CircleUp in 2012, we’ve had the opportunity to work with hundreds of quickly growing consumer ...

CircleUp25 Alumni: Where Are They Now?

CircleUp25 is now in its fifth year—with winners to be announced on August 2nd. Over this time, we’ve evolved the program, added judges, adjusted the qualifications and nominations process and incorporated Helio, our internal data science platform for predicting the future business success of CPG brands. One thing that’s remained constant is, of course, our focus ...

CircleUp25: The Most Innovative Consumer And Retail Brands Of 2017

Self-driving cars, quantum computing and virtual reality may dominate most of business news headlines—but at CircleUp, we believe strongly that some of the most exciting innovation is occurring in the consumer industry. That is why each year, we host CircleUp25, our awards recognizing the most innovative consumer and retail brands. CircleUp25 shines the light on the brands improving some of ...

CircleUp25: The 25 Most Innovative Consumer Brands of 2016

It’s rare when one of the biggest sectors of our economy experiences massive change. The change is so pervasive, it can sometimes fly under the radar since it’s constantly happening right under our noses. Consumer and retail is seeing tremendous innovation, and it has once-dominant, big industry players stumbling. CircleUp25 recognizes trailblazers leading this innovation. Previous ...

Which Are the Most Innovative Consumer Brands of 2016?

Every year, new products and services are making life better for millions of consumers. Breakthrough brands and products are changing what we put in our bodies, in our homes and our communities. We celebrate these innovations with the CircleUp25, our annual list of the brands that are breaking through. Have a nomination? There are two ...

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Introducing the CircleUp Marketplace Index Fund

By: Ryan Caldbeck Today, we’re excited to introduce the CircleUp Marketplace Index (MIX) Fund. The MIX Fund will allow you to invest in a diversified basket of 25 companies raising on CircleUp with a single investment for the price of an ETF. This completely changes how you can access growth-stage private investments. We are incredibly excited ...