Category: Distribution

Insider Tricks to Succeeding at Target [webinar]

Trying to get your product onto the shelves of Target stores? Already in Target, but having difficulty navigating the retailer? You’ve come to the right place. Watch the webinar below to hear insider tricks to help you get into Target and succeed. Mark Tonsoni who is a Senior VP of Sales leads this webinar. Mark ...

How The Coolest CPG Brands Are Thriving On Amazon Launchpad

Amazon Launchpad is a store on Amazon.com that showcases “unique and unexpected” new products. Here, startups are the preferred vendors. Source: https://www.amazon.com/Amazon-Launchpad/b?node=12034488011 The Amazon Launchpad storefront is a catalog of innovative products — from reading glasses to road bikes to ski boots to toddler snacks — each with something to say for itself. Source: https://www.amazon.com/Amazon-Launchpad/b?node=12034488011 Through CircleUp’s ...

The Mutable Laws of Distribution

Ask 10 successful founders how they got broad distribution and you’re likely to get 10 different answers. There is just no one-size-fits-all approach to getting traction in brick and mortar stores. Throw e-commerce in the mix and the path is even less clear. Distribution is a complex beast. You need to spend time building relationships, ...

Amazon amplifies innovative products with Amazon Launchpad

CircleUp is proud to team up with Amazon for Amazon Launchpad, a recently launched, curated selection of “unexpected and fresh new products”. At launch, almost 40 CircleUp companies are featured on Amazon Launchpad, including NOMAD, SuperEats, and Whole Life Pet to name a few. We think this will be tremendously helpful for entrepreneurs on CircleUp. In addition to plugging into ...

Blackbird Vineyards: Inside the Complicated, Fascinating World of Wine

By: CircleUp We tend to think of wineries as passion brands. We imagine the people behind the brand spending every waking moment steeped in the rich and complex world of wine. We picture owners spending their days strolling through the vineyard with dirt under their fingernails, sharing a bottle of their favorite vintage each night ...

How Icelandic Yogurt Ended up in Almost Every Whole Foods in America

As a child in the small port town of Hafnarfjörður, Iceland, Smári Ásmundsson enjoyed one treat in particular: a slightly sour yogurt called skyr. In the morning, he’d eat it with fresh oats; in the evenings, with fruit or jam. And so did hundreds of thousands of other Icelanders: as far back as the 9th ...

Meet Sustain: A Father-Daughter Team Has Created The First Ethical Condom

By: CircleUp Condoms are an $11 billion global industry according to researcher Key Note. Between 2007 and 2017 sales are projected to double in the U.S., reaching $1.8 billion. Currently three brands (Trojan, Lifestyles, and Durex) control 95% of this market and they do it without putting any emphasis on sustainability, fair trade practices, or processing ...

Quinn Popcorn: How One Startup Launched and Thrived in the Country’s Largest Natural Foods Retailer

“We wanted to clean up snacks,” says Kristy Lewis, co-founder and CEO of Quinn Popcorn. Fed up with the secrecy and lack of regard for consumer health in the snack food industry, Kristy and her husband, Coulter, launched Quinn four years ago out of three Whole Foods stores in the Boston area. The popcorn industry ...

How to Launch (And Scale) Your Brand in Whole Foods Market

 By: Zach Grannis Michael Besancon began his career at Whole Foods Market in 1994, joining as Director of Purchasing for the Southern Pacific Region. Seventeen years later Besancon retired as Senior Global Vice-President of Purchasing, Distribution and Communications. “Having worked in our line of business from soup to nuts, Michael is absolutely one of the most ...

With Green Zebra Grocery, Lisa Sedlar and team are rethinking the modern convenience store.

The concept for the 20-minute neighborhood is simple: you should have just about everything you need within a twenty minute walk or bike ride. And though this idea has recently spread to other cities, states, and even countries, Oregon’s largest city is serious about it. By 2030 Portland wants to turn 90% of the city into 20-minute neighborhoods. ...