Category: Fundraising

The Rise of the VC Platform: Implications for Consumer Investing

PART I: A NEED FOR DIFFERENTIATION IN VENTURE CAPITAL If your only impression of Venture Capital (VC) came from what you read or saw in the news, you’d think that VC is a guaranteed way to make money.  With “Unicorn” becoming a household term, celebrities like Kobe Bryant and others making millions on their early-stage ...

Market Size of Consumer Private Investing- How Big Could This Possibly Be?

In 2012, when CircleUp’s founders were raising a seed round, many VCs scoffed at the idea of a consumer-focused (food, beverage, personal care, pet, etc.) investment play. One tech VC even said “I don’t even know what consumer is, I literally can’t think of a single CPG product.”  Another well known VC scoffed at our ...

The Future of Private Investing Part IV: How systematic investing will help entrepreneurs

By William Dowling and Jonathan Scherr Part I: Why we want to build a systematic investing strategy Part II:  The operational hurdle of valuing companies at scale Part III: Other investors in the ecosystem Part IV: How systematic investing will help entrepreneurs Part V: Getting the deal done – from outreach to close  In the world ...

How Not to Get Fooled by a Low Interest Rate

At CircleUp, I’ve spoken to thousands of entrepreneurs and founders who are navigating the stressful process of raising capital for their businesses. Many of the early-stage consumer companies that we’re on the phone with everyday are under intense pressure to review multiple term sheets so they can access capital quickly and efficiently for their businesses, ...

Why We Invested in Kosås

We are excited to announce our investment in Kosås. Founded by Sheena Yaitanes and based in Los Angeles, Kosås is a botanically-enriched, high-performance line of color cosmetics. Kosås is inspired by natural beauty and aims to offer women unmatched formulations with universal appeal. There are an overwhelming number of beauty products on the market, and ...

Why Kettle & Fire Chose CircleUp Credit Advisors

By Justin Mares, Founder of Kettle & Fire When business owners think of taking on capital to grow their business, one obvious choice is equity. Equity raises are celebrated in the news, often mean the involvement of a strategic partner, and offer the opportunity to assert a new valuation for the company. It’s exciting, but ...

Why Nadamoo Chose CircleUp Credit

Finding a lending provider that truly understood the CPG industry made all the difference. Austin, Texas-based NadaMoo has been making organic dairy-free coconut milk ice cream since it was founded in 2004. When the company recently found itself needing more working capital to support its growth, it decided to pursue a line of credit while ...

Welcome, HUM Nutrition

It’s a simple truth—people like to look and feel great. These desires have been at the core of countless consumer categories, but historically, looking and feeling great were two distinct goals. Some might use NYX’s lipstick to add a pop of color to your face, while others might take Omega-3 pills from Nature Made to ...

Building the Future of Private Investing: Introducing CircleUp Growth Partners

Today we are extremely proud to announce the creation of a new, first-of-its-kind venture capital fund: CircleUp Growth Partners. CircleUp Growth Partners is an early-stage consumer fund with a scalable, data-driven approach to investing in visionary entrepreneurs and products. It’s time for change Technology has transformed nearly every type of enterprise in recent years — ...

Why Powerful Yogurt Chose CircleUp Credit

For Powerful Yogurt, opening a credit line wasn’t an alternative to an equity funding strategy, but a complement to it.