Category: Fundraising

Debt vs. Equity Capital: Which is Best for Your Business?

 By: Meredith Wood “It takes money to make money.” “It takes money to make money!” In the process of starting a business, you’ve probably heard that adage hundreds if not thousands of times. “Yes!” I hear you saying, “I know that already! But where should that money come from?” Sadly, there’s no quick and clever saying ...

Inside the Deal: How Miyoko’s Kitchen Found a Perfect Match

 By: Brett Epler When Miyoko’s Kitchen arrived at CircleUp, the gourmet vegan cheese brand already had a term sheet on the table from an interested institutional investor. She wasn’t short on investor interest, but founder Miyoko Schinner and her team wanted more than money—they wanted an investment partner who could bring long-term strategic guidance and relevant ...

You’re Funded, Now What?

For the past few months, closing your deal with investors was your end point. At times, it looked like a big, locked door, and at others, it was a light at the end of a tunnel. But now, you’re there. And you’re not alone. Your new investors are here too. Dusting down their jackets. They’re ...

The 4 Crucial Metrics Investors Need to Know About Your CPG Company

 By: Melissa Goodhart “So, how does your growth compare to the industry median?” your potential investor asks. He waits on your video screen. Blinks. You hadn’t prepared for that question. You consider slowly closing your laptop and pretending that the power cut out. Luckily, there’s something you can do to avoid that stomach-dropping moment. Investors will ...

Behind the Raise: Meet Miyoko Schinner, Founder of Miyoko’s Kitchen

Company Name: Miyoko’s Kitchen Investors: JMK Consumer Growth Partners, Obvious Ventures, Stray Dog Capital, CircleUp Growth Fund Recent Raise: $6 million series B Miyoko’s Kitchen is the brainchild of vegan, chef, and animal rights activist Miyoko Schinner. With freshly minted capital raised on CircleUp, Schinner is aiming to edge her brand’s gourmet, plant-based cheese — as well ...

How the founders of Wild Friends won big with lead investment from Annie’s CEO

As sophomore athletes, Keeley Tillotson and Erika Welsh consumed peanut butter like it was water. In a beautifully simple product-first story, they started making their own peanut butter to save money, started sharing it with their friends, and… dropped out of college because it was so good. As they approached the fundraising stage for their ...

Tio Gazpacho successfully raised on CircleUp. Here’s how.

Austin Allan founded his chilled soup brand Tio Gazpacho in 2013 after leaving corporate America. He was set on pursuing something creative and interesting. That quest led him to the food industry, where he saw a lot of problems that needed to be addressed. “On the surface, we make a line of drinkable gazpachos. However what we ...

The Sales Funnel Approach to Finding Investors

A few weeks ago, we had entrepreneur and “Get Backed” author Evan Baehr give a webinar on how to build the perfect pitch deck and appeal to investors. We’re sharing some of his expertise in a series of blog posts for those who missed it. Founders drastically underestimate how many investors they’ll have to meet with before closing the ...

15 Questions to Nail Before Your Institutional Investor Meeting

By:CircleUp For entrepreneurs, the chance to pitch to an investor is one of the most critical moments in their early business. The pressure is on to sell your product, your business and even yourself. But as CircleUp capital markets principal Michael Graver reminds us, knowing what to expect eases the pressure. The founders who understand ...

How To Prove Yourself With Your Pitch Deck

A few weeks ago, we had entrepreneur and “Get Backed” author Evan Baehr give a webinar on how to build the perfect pitch deck and appeal to investors. We’re sharing some of his expertise for those who missed it in a series of blog posts. Twilio went from unfunded to half a billion thanks to ...