Category: Fundraising

Behind the Raise: Meet Miyoko Schinner, Founder of Miyoko’s Kitchen

Company Name: Miyoko’s Kitchen Investors: JMK Consumer Growth Partners, Obvious Ventures, Stray Dog Capital, CircleUp Growth Fund Recent Raise: $6 million series B Miyoko’s Kitchen is the brainchild of vegan, chef, and animal rights activist Miyoko Schinner. With freshly minted capital raised on CircleUp, Schinner is aiming to edge her brand’s gourmet, plant-based cheese — as well ...

How the founders of Wild Friends won big with lead investment from Annie’s CEO

As sophomore athletes, Keeley Tillotson and Erika Welsh consumed peanut butter like it was water. In a beautifully simple product-first story, they started making their own peanut butter to save money, started sharing it with their friends, and… dropped out of college because it was so good. As they approached the fundraising stage for their ...

Tio Gazpacho successfully raised on CircleUp. Here’s how.

Austin Allan founded his chilled soup brand Tio Gazpacho in 2013 after leaving corporate America. He was set on pursuing something creative and interesting. That quest led him to the food industry, where he saw a lot of problems that needed to be addressed. “On the surface, we make a line of drinkable gazpachos. However what we ...

The Sales Funnel Approach to Finding Investors

A few weeks ago, we had entrepreneur and “Get Backed” author Evan Baehr give a webinar on how to build the perfect pitch deck and appeal to investors. We’re sharing some of his expertise in a series of blog posts for those who missed it. Founders drastically underestimate how many investors they’ll have to meet with before closing the ...

15 Questions to Nail Before Your Institutional Investor Meeting

By:CircleUp For entrepreneurs, the chance to pitch to an investor is one of the most critical moments in their early business. The pressure is on to sell your product, your business and even yourself. But as CircleUp capital markets principal Michael Graver reminds us, knowing what to expect eases the pressure. The founders who understand ...

How To Prove Yourself With Your Pitch Deck

A few weeks ago, we had entrepreneur and “Get Backed” author Evan Baehr give a webinar on how to build the perfect pitch deck and appeal to investors. We’re sharing some of his expertise for those who missed it in a series of blog posts. Twilio went from unfunded to half a billion thanks to ...

What ZICO’s Founder Looks for When Investing in Consumer Companies

By: CircleUp *This is the second of two posts from our webinar with ZICO cofounder Mark Rampolla* ZICO was Mark Rampolla’s first foray into consumer packaged goods (CPGs). But despite the coconut water company’s wild success, Mark says there are still things he would have done differently if he were to start a beverage company—especially ...

What Investors Really Want To See In a Consumer Packaged Goods Company

By: CircleUp *This is the first of two posts about our recent webinar with ZICO founder Mark Rampolla. Mark Rampolla achieved what many founders only dream of: he built a beverage company that sparked Coca Cola’s interest. Now an investor in consumer packaged goods (CPGs) himself—both through CircleUp’s platform and his fund Powerplant Ventures—Mark sees a ...

How to Close Your Funding Round

This post features an essential closing checklist, downloadable and printable here, which we helped create for entrepreneurs to guide and monitor fundraising periods. Fundraising is really hard to do, no matter how attractive the company. It is especially hard in for emerging consumer and retail brands, where there’s no centralized network surfacing the most promising ...

Ask a CFO: Grant Burton of Watershot on the Ever-Changing World of Fundraising

By: CircleUp It’s the same old story: operations and finance guy moves to California; gets entrepreneurial bug; and leaves corporate job to work on startups. Except Grant Burton didn’t quit his job the moment he landed in California. Instead, he says, it took years to convince him to make the leap from a steady job ...