Category: Fundraising

What ZICO’s Founder Looks for When Investing in Consumer Companies

By: CircleUp *This is the second of two posts from our webinar with ZICO cofounder Mark Rampolla* ZICO was Mark Rampolla’s first foray into consumer packaged goods (CPGs). But despite the coconut water company’s wild success, Mark says there are still things he would have done differently if he were to start a beverage company—especially ...

What Investors Really Want To See In a Consumer Packaged Goods Company

By: CircleUp *This is the first of two posts about our recent webinar with ZICO founder Mark Rampolla. Mark Rampolla achieved what many founders only dream of: he built a beverage company that sparked Coca Cola’s interest. Now an investor in consumer packaged goods (CPGs) himself—both through CircleUp’s platform and his fund Powerplant Ventures—Mark sees a ...

How to Close Your Funding Round

This post features an essential closing checklist, downloadable and printable here, which we helped create for entrepreneurs to guide and monitor fundraising periods. Fundraising is really hard to do, no matter how attractive the company. It is especially hard in for emerging consumer and retail brands, where there’s no centralized network surfacing the most promising ...

Ask a CFO: Grant Burton of Watershot on the Ever-Changing World of Fundraising

By: CircleUp It’s the same old story: operations and finance guy moves to California; gets entrepreneurial bug; and leaves corporate job to work on startups. Except Grant Burton didn’t quit his job the moment he landed in California. Instead, he says, it took years to convince him to make the leap from a steady job ...

Rumpl: How To Raise Equity Capital For Your Consumer Business

The idea for Rumpl came about on an ill-fated ski trip in 2014. As longtime friends Nick Polinko and Wylie Robinson burrowed down into their sleeping bags they tossed around a simple idea: Why don’t companies use the materials in sleeping bags for bedding? The high-grade nylon and extra warm synthetic down used in sleeping ...

The Angel Investor’s Guide to Investing in Food

 By: Sara Hillstrom Investments in small, innovative food companies can be quite lucrative. These firms have attracted the attention of larger Consumer Packaged Goods (CPG) organizations that are on a quest for innovation, and paying substantial multiples to get it. Packaged food and beverage is a steady, countercyclical, low single-digit growth, $368B[1] industry. It is also ...

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On Valuation: “Beware the Post Money Trap”

 By: Albert Wenger  This post originally appeared on Albert Wenger’s blog and is being reprinted with his permission. Albert is a partner at Union Square Ventures (USV), a New York-based early stage VC firm focused on investing in disruptive networks. In the current valuation environment many entrepreneurs seem to believe that only two numbers matter in a financing: ...

CircleUp Funded: Whole Life Pets’ Pursuit of the Highest Quality, Best Tasting, Safest Pet Treats on Earth.

By: CircleUp John Gigliotti was in the pet food business as a retailer long before the devastating pet food recalls of 2007; but it was those horrifying recalls that motivated him to act. He realized that while options were long in the pet food business, trust was short; pet owners yearned for a transparent and ...

The Goodwell Company: Cleaning up (and open-sourcing) the $5BN oral care industry

By: CircleUp What’s a product that the majority of people use every day, that can be made more sustainable and environmentally friendly? The founders of The Goodwell Company, Patrick Triato and Aaron Feiger, asked themselves this question as they ruminated over their next business venture. The answer they came to: the humble toothbrush. Oral care is ...

The State of the Food Industry: Five Questions Investors Are Asking

 By: Nicholas Fereday This guest post comes to us from Nicholas Fereday. Nicholas covers Food and Consumer trends as Vice President, Global Senior Analyst at Rabobank International. Rabobank recently attended the CAGNY (Consumer Analyst Group of New York) conference in Boca Raton, FL. This annual jamboree is where food and beverage companies line up under the palm ...