Category: Growth

Boost the Sales of Your Brand with Growth Analytics

Big consumer goods companies like Unilever and Nestle understand how to use sales data to get more shelf space (which in turn gets them more sales, thus better performance data). Small, growing consumer goods brands rarely tell their own stories using data, which makes it hard to truly break through the clutter and grow. Growth ...

Why Kettle & Fire Chose CircleUp Credit Advisors

By Justin Mares, Founder of Kettle & Fire When business owners think of taking on capital to grow their business, one obvious choice is equity. Equity raises are celebrated in the news, often mean the involvement of a strategic partner, and offer the opportunity to assert a new valuation for the company. It’s exciting, but ...

Why Nadamoo Chose CircleUp Credit

Finding a lending provider that truly understood the CPG industry made all the difference. Austin, Texas-based NadaMoo has been making organic dairy-free coconut milk ice cream since it was founded in 2004. When the company recently found itself needing more working capital to support its growth, it decided to pursue a line of credit while ...

Helio Just Got Smarter: Our New Partnership with Nielsen

At CircleUp, data fuels everything we do. Today I’m pleased to announce that CircleUp has established a new strategic partnership with Nielsen, one of the world’s foremost leaders in data, information, and measurement. More data = Smarter Helio For CircleUp, this partnership provides an expansive new integration of Nielsen’s rich consumer product data into Helio, ...

How CircleUp Credit Advisors Uses Helio to Help Entrepreneurs

Talk to any small business owner in the U.S. today and they’ll tell you about how hard it is to get a loan. Obtaining a line of credit can be difficult for any entrepreneur and consumer businesses are no exception. CPG companies are often asked to pay their suppliers well before they get paid by ...

How CircleUp Growth Partners will Challenge the Value-Add / Scale Paradox

This Tuesday, we announced our $125 million venture fund, CircleUp Growth Partners. In his post,  our CEO Ryan wrote about why we raised this Fund and why it will be transformational for private investing in consumer and retail. However, an essential element of what will differentiate this fund lies in how we think about creating ...

The Rise of Microbreweries in America. A Look at the Numbers

If you walk into any grocery or liquor store in the U.S., you can’t help but notice the large selection of beers available.  If you look closely at the labels, you’ll notice something interesting—many of the beers now sold in the U.S. are also made in the U.S.   Americans, long the subject of European ...

Why Powerful Yogurt Chose CircleUp Credit

For Powerful Yogurt, opening a credit line wasn’t an alternative to an equity funding strategy, but a complement to it.

What Wins in the Beverage Sector

In an increasingly competitive environment, what makes a beverage brand win?

The ROI of Surprise and Delight

 By: Ryan Williams About a week ago, I ambled into my building’s cluttered mailroom after a busy day to find my name on two unexpected boxes. Onto the elevator and up to my mailroom size Brooklyn apartment they went. I took my key, sliced open the first box and… I’d forgotten about a silly Twitter exchange ...