Category: Growth

Lemonade Shows How Global Domination Starts At Home

We thought we’d grown up, but suddenly, we’re all sitting in a cafeteria again. Except this time, it’s sleek. Why? People are busier than ever—with higher standards for food than ever. They want a top notch menu with changing options, but don’t necessarily want the bells and whistles typically associated with great food: white tablecloths, ...

Founding Figures: Sheryl O’Loughlin, CEO of REBBL [video]

An intimate conversation with Sheryl O’Loughlin, former CEO of Clif Bar, Co-founder of Plum Organics, and current CEO of REBBL. Sheryl shares her wisdom and experience as a successful entrepreneur and tells it like it is: If you don’t invest in your wellbeing, your business will not succeed, nor will you. Sheryl recently published Killing ...

How the Founders of Happy Tree Are Using Data to Grow Their Brand

You can’t start a maple water business without first tapping a tree and seeing what comes out. Ari Tolwin was working as a consultant at McKinsey when he discovered his new passion. One weekend, he decided to visit his brother, Chaim, in the Catskill Mountains. Chaim was making maple syrup and asked Ari to help. ...

Classic Supply Chain Issues Every Food and Beverage CPG Company Runs Into

An Icelandic man wants to recreate the hearty yoghurt of his childhood. A woman from California decides she shouldn’t have to carry around homemade dairy-free cream whenever she wants to go out for coffee. A Wall Street broker has a heart condition that gives him a lot of time to think about hospital food. CPG ...

A Great Founding Team Is In a Constant State of Evolution

As you enter a fundraising round, you want to present a united front to investors. You want a strong, stable team so you can focus all your energy on communicating your business, perfecting pitch decks, and keeping in touch with people who look interested. Surely this isn’t the best time to disrupt your founding team. ...

Innovation In Consumer And Retail: What Drives Disruption

One of the biggest sectors of the economy today is going through massive disruption through innovation. This isn’t something to be taken lightly. I don’t mean banking and fintech; it’s not Detroit and electric cars; it’s not even media and online streaming. It is so pervasive that many people seem to forget it even exists, ...

Innovation In Consumer And Retail: Where Investors Look For Innovation

How many of these ring a bell? SuperZoo, Cosmoprof, HBA, Natural Products Expo West, Natural Products Expo East, Fancy Food Show, Global Pet Expo, Outdoor Retailer. Unless you’re a consumer investor, entrepreneur or retailer, you’re likely spared from these consumer products tradeshows, which are the biggest and best in the industry. These tradeshows are where ...

How Nutpods Leveraged Influencer Marketing to Generate Press and Sales

Sampling is an age-old strategy to get your products in the hands of influential people. In the digital age, this has become even easier. Bloggers are now building niche audiences around every conceivable topic. If you can get in front of these small, passionate groups, you can connect and establish relationships that drive sales, valuable ...

How Chobani Was Built Into a Household Consumer Brand

In 2007, Hamdi Ulukaya purchased an old factory in a small New York town and got to work creating a Greek yogurt for the masses. Along the way, he helped revive a local economy, created an entirely new category in the competitive food industry, and created something healthy that Americans love. Within five years, the ...

What Investors Really Want To See In a Consumer Packaged Goods Company

By: CircleUp *This is the first of two posts about our recent webinar with ZICO founder Mark Rampolla. Mark Rampolla achieved what many founders only dream of: he built a beverage company that sparked Coca Cola’s interest. Now an investor in consumer packaged goods (CPGs) himself—both through CircleUp’s platform and his fund Powerplant Ventures—Mark sees a ...