Category: Growth

Meet Sustain: A Father-Daughter Team Has Created The First Ethical Condom

By: CircleUp Condoms are an $11 billion global industry according to researcher Key Note. Between 2007 and 2017 sales are projected to double in the U.S., reaching $1.8 billion. Currently three brands (Trojan, Lifestyles, and Durex) control 95% of this market and they do it without putting any emphasis on sustainability, fair trade practices, or processing ...

Design Matters: Why KOR Water Spent Years Perfecting the Humble Water Bottle

Beautiful, enduring design is everywhere. The Coca-Cola bottle, Chuck Taylors, and Le Creuset’s dutch oven all have it. No matter who you are or where you’re from, you’ve probably held at least one of those items in your hands — or one of the many, many knock-offs. Despite constant innovation in packaging, shoes, and cookware, these classic designs have ...

CircleUp Funded: Whole Life Pets’ Pursuit of the Highest Quality, Best Tasting, Safest Pet Treats on Earth.

By: CircleUp John Gigliotti was in the pet food business as a retailer long before the devastating pet food recalls of 2007; but it was those horrifying recalls that motivated him to act. He realized that while options were long in the pet food business, trust was short; pet owners yearned for a transparent and ...

The Goodwell Company: Cleaning up (and open-sourcing) the $5BN oral care industry

By: CircleUp What’s a product that the majority of people use every day, that can be made more sustainable and environmentally friendly? The founders of The Goodwell Company, Patrick Triato and Aaron Feiger, asked themselves this question as they ruminated over their next business venture. The answer they came to: the humble toothbrush. Oral care is ...

How HYLETE Sells Athletic Apparel Without Limits (or Retail Stores)

By: CircleUp The very nature of cross-training apparel presents numerous design challenges. Creating clothes that fit a variety of different body shapes is tough enough, designing for a variety of body shapes as well as the wide array of movements functional fitness employs is another level entirely. But for companies willing to make the leap, ...

In Pursuit of Retail Hyper-Growth: Protein for Pets’ Ambitious Plan to Build the Trader Joe’s of Pet Food

By: CircleUp Stroll the aisles of the nearest pet food store and, regardless of whether it’s an independent, neighborhood joint or a massive chain, you’ll notice the store invariably stocks all the food by brand, rather than by ingredient, type, or need. It’s a strange method of stocking that clearly values manufacturers over consumers, a ...

Healthy Gelato? Why Adrian Pace Left Wall Street to Become a Gelato Maestro

By: CircleUp The branding challenge for Forte Gelato, a maker of all-natural, high-protein gelato, is an unusual one: the product may be perceived as simply too good to be good for you. Today’s consumers are rightfully suspicious of big claims, particularly when it comes to “healthy” snacks. Though ice cream is still a $10 billion ...

Fully Funded: What’s Next for Rooibee Red Tea, The Louisville Beverage Startup That’s Taking On Childhood Obesity

By: CircleUp Rooibee Red Tea recently finished a successful funding round on CircleUp, raising an impressive two million dollars in growth funding. They also landed a co-packer in the process. “He was on board immediately,” says Heather Howell, Rooibee Red’s CEO, says of their new production partner. “He told me he’s been buying Rooibee Red ...

Don’t Ask For Permission: How One Entrepreneur Is Disrupting The World Of Fashion With Compassion

By: CircleUp Leanne Mai-ly Hilgart started out in ethical fashion at the age of ten, when she sold her first t-shirt design: Being Cruel isn’t Cool. “That was the year I lost all my friends,” she says. “All I was interested in was animal rights and social justice. No one understood why I cared so ...

No Small Feat: How Morgan & Milo Is Reimagining Children’s Apparel

By: CircleUp How does someone with a degree in economics and aspirations of medicine end up building the one of the most unique lines of children footwear in the market today? Mia Abbruzzese was born in Swampscott, a small town on the outskirts of Boston, “which lends itself to the background of the branding of ...