Category: Helio

Is Plant-Based the New Gluten-Free?

Shakespeare first memorialized the question “What’s in a name?” when he wrote Romeo and Juliet in 1594.  Over four-hundred years later and consumers today are asking themselves the related question of “What’s in a product?”  These consumers are thinking less about love with their question and more about health.  Consumers are starting to ask more ...

Helio: What Makes It Defensible?

In 1886, Atlanta pharmacist John Pemberton combined a wide range of ingredients to create the now world-famous Coca-Cola.  Coke has kept their soft drink formula a secret ever since and today the recipe sits locked away in a vault in Atlanta.  While there have been countless other soft drink manufacturers that have tried to create ...

Building the Future of Private Investing: Introducing CircleUp Growth Partners

Today we are extremely proud to announce the creation of a new, first-of-its-kind venture capital fund: CircleUp Growth Partners. CircleUp Growth Partners is an early-stage consumer fund with a scalable, data-driven approach to investing in visionary entrepreneurs and products. It’s time for change Technology has transformed nearly every type of enterprise in recent years — ...

Helio: Where does the data come from?

Earlier this year, we introduced our machine learning platform Helio to the world. We’ve been building Helio for years, so we were thrilled to finally be able to talk about it publicly.  Since that introduction, we’ve published a wide variety of different insights powered by Helio on everything from fashion to food to product reviews. ...

The Rise of Microbreweries in America. A Look at the Numbers

If you walk into any grocery or liquor store in the U.S., you can’t help but notice the large selection of beers available.  If you look closely at the labels, you’ll notice something interesting—many of the beers now sold in the U.S. are also made in the U.S.   Americans, long the subject of European ...

Should investors even bother looking at product reviews when 99.2% of consumer brands score above average?

Many investors in consumer goods look at product reviews during some period of the due diligence process.  If they see that a certain brand has an average of 4 out of 5 stars they may take it as an indication of the strength of a brand, but as it turns out, this approach could be ...

What Wins in the Beverage Sector

In an increasingly competitive environment, what makes a beverage brand win?

Forget Designer. In Fashion, Fresh and Modern Win the Branding Game

When most of us think about fashion, the brands that come to mind are often the designer or premium ones: the Ralph Laurens or Louboutins of the world.  And while some companies in this space certainly have prominent images, the real leaders in today’s fashion branding game may come as a surprise.   Using our ...

The (Sometimes Surprising) Ingredients Linked To Food Product Success

Using Helio, we performed analyses across a variety of food and beverage brands to see which individual ingredients may ultimately be to linked to a product’s popularity.

Why Automation is the Future of Private Investing

There is no question that systematic investing plays an important role in the public equities markets: Quant trading strategies now encompass 27% of all U.S. stock trades by investors, up from 14% in 2013. Even investors who have become well known for taking a traditionalist approach, such as Bill Miller and Paul Tudor Jones, now rely on artificial intelligence ...