Category: Helio

Helio: Where it is today and where it’s going

In September of this year a compilation video of failed SpaceX rocket landings was uploaded to YouTube. The video featured rocket after rocket going up in smoke and flames all set to the Monty Python theme song. To me, the most interesting thing about the video wasn’t the explosions, it was the fact that the ...

Helio Just Got Smarter: Our New Partnership with Nielsen

At CircleUp, data fuels everything we do. Today I’m pleased to announce that CircleUp has established a new strategic partnership with Nielsen, one of the world’s foremost leaders in data, information, and measurement. More data = Smarter Helio For CircleUp, this partnership provides an expansive new integration of Nielsen’s rich consumer product data into Helio, ...

An Introduction to Helio for Brands [webinar]

CircleUp’s Senior Data Scientist, Eric Taylor, and Research Manager, Will Dowling, discuss early insights and applications of Helio, CircleUp’s machine learning platform, to help early stage consumer brands grow their businesses. In this webinar, we discuss: *What Helio is and why CircleUp built it *How Helio works and examples of it in action *Why Helio and data ...

How CircleUp Credit Advisors Uses Helio to Help Entrepreneurs

Talk to any small business owner in the U.S. today and they’ll tell you about how hard it is to get a loan. Obtaining a line of credit can be difficult for any entrepreneur and consumer businesses are no exception. CPG companies are often asked to pay their suppliers well before they get paid by ...

Is Plant-Based the New Gluten-Free?

Shakespeare first memorialized the question “What’s in a name?” when he wrote Romeo and Juliet in 1594.  Over four-hundred years later and consumers today are asking themselves the related question of “What’s in a product?”  These consumers are thinking less about love with their question and more about health.  Consumers are starting to ask more ...

Helio: What Makes It Defensible?

In 1886, Atlanta pharmacist John Pemberton combined a wide range of ingredients to create the now world-famous Coca-Cola.  Coke has kept their soft drink formula a secret ever since and today the recipe sits locked away in a vault in Atlanta.  While there have been countless other soft drink manufacturers that have tried to create ...

Building the Future of Private Investing: Introducing CircleUp Growth Partners

Today we are extremely proud to announce the creation of a new, first-of-its-kind venture capital fund: CircleUp Growth Partners. CircleUp Growth Partners is an early-stage consumer fund with a scalable, data-driven approach to investing in visionary entrepreneurs and products. It’s time for change Technology has transformed nearly every type of enterprise in recent years — ...

Helio: Where does the data come from?

Earlier this year, we introduced our machine learning platform Helio to the world. We’ve been building Helio for years, so we were thrilled to finally be able to talk about it publicly.  Since that introduction, we’ve published a wide variety of different insights powered by Helio on everything from fashion to food to product reviews. ...

The Rise of Microbreweries in America. A Look at the Numbers

If you walk into any grocery or liquor store in the U.S., you can’t help but notice the large selection of beers available.  If you look closely at the labels, you’ll notice something interesting—many of the beers now sold in the U.S. are also made in the U.S.   Americans, long the subject of European ...

Should investors even bother looking at product reviews when 99.2% of consumer brands score above average?

Many investors in consumer goods look at product reviews during some period of the due diligence process.  If they see that a certain brand has an average of 4 out of 5 stars they may take it as an indication of the strength of a brand, but as it turns out, this approach could be ...