Shared Ingredients in Common Household Products [Infographic]

In a world that’s becoming increasingly health conscious, it can still be surprisingly difficult to know the ingredients in the products we use on a daily basis. Our machine learning platform Helio can analyze millions of products at once, so we thought it would be interesting to look at the shared ingredients of common household ...

Reflecting on My First 8 Months at CircleUp

Last summer I took the biggest leap of my career.  After spending three years at the private equity firm TPG, and learning from some of the best private market investors in the world, I made a bet on a five year old company that was using data science to invest in an important way that ...

Research and Development Spending: Tech Vs Consumer [Infographic]

Big consumer companies are slow to adapt to changing consumer tastes because they spend so little on researching what those tastes are. More investment in R&D could actually save Big CPG a lot of money in the long run because it could keep them from having to pay hundreds of millions to acquire upstart consumer ...

Helio Insights: Sustainable Seafood

The Helio Insights series uses our machine learning platform Helio to shine a spotlight on interesting products and brands in the consumer goods sector. What is Sustainable Seafood? “Sustainable seafood” is seafood that is farmed in such a way that the long-term health of the species is preserved and the overall ecosystem is intact. Overfishing ...

Chocolate Ingredients [Infographic]

Using the product model in our machine learning platform, Helio, we analyzed the ingredients of thousands of chocolate products.  

Announcing the Consumer Reach Index: A Measurement of Brand Growth

When you think about strong consumer brands, many of the companies that come to mind are probably brands that you encounter in your everyday life. The bottle of Coke you see while walking down the aisle of your local grocery store or the pint of Halo Top you see while scrolling on your favorite social ...

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Nielsen Data for Emerging Brands [webinar]

What if you had detailed information about your category and the products in it so that you could successfully position your brand to grow? In this webinar, we discuss the importance of data as you grow your brand. With market and product-related syndicated data you will better understand the market, your competition and answer key questions, ...

5 Things Every Consumer Company Should Know Before Trying to Secure a Line of Credit

It should go without saying that small businesses are a vital part of the American economy. Both consumer and retail companies make up an important part of the small business community. Currently, there are over 500,0000 consumer and retail businesses that have revenues of less than $10,000,000 a year. Many of these small business will ...

What Big CPG Saw in Siggi’s Icelandic Yogurt

Today it was announced that French dairy giant Lactalis is acquiring Siggi’s Icelandic Yogurt for an undisclosed amount. The industry has been anticipating this acquisition for a while. In August of 2017, Siggi’s was highlighted as one of the consumer industry’s most innovative brands, and the company hasn’t slowed since. On the heels of the ...