Helio Helps Brand Teams:
What we hear over and over again from Brand Managers is that all of today’s CPG suppliers can’t show them emerging brands and trends, leaving them with huge blindspots.
With Helio, Brand Managers can be experts in where their category is today and where it’s headed, look after the health of their brand feeding both sales and innovation with the information they need to increase overall health and revenue, and replicate what’s working most in market for their next big thing.
1. What’s hot in the category and where is it headed?
In this analysis, we helped an innovation team look at the cross pollination of attributes between the alc bev and non-alc bev space, followed by an analysis that looked at the predicted future performance of select attributes to inform a forthcoming new product, helping the Brand team understand not only what is hot now, but where this category is headed.
2. How is my brand doing and how are our competitors doing?
With Helio’s Key Purchase Criteria (KPC) analysis, Brand Managers can quickly understand what consumers discuss most about their choices when shopping in their category; but beyond that they can see how their brand stacks up.
In this analysis, we look at KPC for Low/No Alc beverages. You can see that consumers value: value for money, ingredient quality, flavor and nutrition most. When looking at the cohort of brands analyzed, we see that one brand outperforms all other brands analyzed across these key dimensions. Whereas others have opportunities for improvement.
In a separate analysis for a client in the Bars category, we look at top review terms associated with review ratings <3.5 in the Bars category and can see that most brands get dinged for broken bars, however for one particular brand specific flavors are being called out and in many cases, consumers noticed a soapy taste.
If you are a Brand Manager and you feel like you're flying blind, our team would be eager to help you! While this is just a sampling of the types of data we provide, we partner all the time with Brand Managers to;
Get in touch here.