Rowdy pairs natural caffeine with electrolytes and a plant-based amino acid for long-lasting, hydrating energy. To boot, Rowdy’s products are keto-friendly with low or zero sugar and no artificial sweeteners.
We first learned about Rowdy through our proprietary data platform, Helio, which identifies, classifies, and evaluates early-stage consumer companies to shine a light on breakout brands. Helio includes 2 million brands tracked over time across 18 billion data points, which amount to 700TB of data. Within the sports & energy drink category, Rowdy was in the top decile of brands in terms of predicted distribution, social, and online traffic growth — putting the company in the 99th percentile in terms of overall propensity for growth. The data alone warranted our learning more.
After speaking with the company’s founders, NASCAR star Kyle Busch and Jeff Church, the co-founder and former CEO of Suja Juice, we knew we had found the right partners to address a large unmet need in the energy drink market. As energy drink consumers themselves, Kyle and his wife Samantha dealt with the dilemma that many consumers face when going to buy an energy drink. Namely, they had to choose between options that were full of sugar, artificial ingredients, or both. They teamed up with Jeff to develop a great-tasting product with natural ingredients that delivers a lot more than just a jolt of caffeine, and we believe Rowdy will lead the revolution in clean energy.