Which Are the Most Innovative Consumer Brands of 2016?

Every year, new products and services are making life better for millions of consumers. Breakthrough brands and products are changing what we put in our bodies, in our homes and our communities. We celebrate these innovations with the CircleUp25, our annual list of the brands that are breaking through. Have a nomination? There are two ...

How the Rise of Marketplace Investing Will Change Finance

In five years, no one will be talking about crowdfunding. The term is inherently flawed, as it focuses on the wrong side of any investment: the donor/investor. And it’s become too broad to be meaningful. The missions of the leading players are widely misunderstood, even by their own users. ‘Crowdfunding’ conflates a variety of very ...

The JOBS Act Title III is A Step In The Right Direction, But Comes Up Short

At this point, CircleUp has decided not to actively pursue fundraises under Title III. We are excited about the promise of a more accessible private equity market, but believe that the Title’s regulations create too many burdens for entrepreneurs and adverse selection for investors. What is Title III? The JOBS (Jumpstart Our Business Startups) Act ...

Why Early-Stage Consumer Entrepreneurs Are Having More Success Fundraising

Companies that sell food, clothes and packaged goods are less profitable than companies pushing software and online services, right? Not exactly. Saar Gur, a general partner at Charles River Ventures, a multi-billion technology venture capital fund, recently published detailed research challenging conventional wisdom about the potential for consumer product companies. Gur’s research (reproduced with expressed ...

Our Data-Driven Approach to Marketplace Investing

By: Ryan Caldbeck Read more about the Classifier in the Wall Street Journal. Today we’re announcing the Classifier, our data-driven approach to Marketplace Investing. Over the past 19 months, we have created a machine-learning algorithm that automatically evaluates companies on an average of over 92,000 data points, each, before they are accepted onto CircleUp. Since we started ...

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Introducing the CircleUp Marketplace Index Fund

By: Ryan Caldbeck Today, we’re excited to introduce the CircleUp Marketplace Index (MIX) Fund. The MIX Fund will allow you to invest in a diversified basket of 25 companies raising on CircleUp with a single investment for the price of an ETF. This completely changes how you can access growth-stage private investments. We are incredibly excited ...

General Mills’ Venture Unit 301 INC Launches Multi-Million Dollar Fund on CircleUp

By: CircleUp At CircleUp, we are committed to helping entrepreneurs thrive by connecting them with the capital and resources they need to grow. Today, we’re excited to announce our partnership with 301 INC, General Mills’ business development and venture unit that invests into emerging consumer food brands. 301 INC will launch a multi-million dollar investment ...

Ask a CFO: Grant Burton of Watershot on the Ever-Changing World of Fundraising

By: CircleUp It’s the same old story: operations and finance guy moves to California; gets entrepreneurial bug; and leaves corporate job to work on startups. Except Grant Burton didn’t quit his job the moment he landed in California. Instead, he says, it took years to convince him to make the leap from a steady job ...

Rumpl: How To Raise Equity Capital For Your Consumer Business

The idea for Rumpl came about on an ill-fated ski trip in 2014. As longtime friends Nick Polinko and Wylie Robinson burrowed down into their sleeping bags they tossed around a simple idea: Why don’t companies use the materials in sleeping bags for bedding? The high-grade nylon and extra warm synthetic down used in sleeping ...