Industry Classification – The Technical Challenge

Why is category classification important? Take a look at the products below and see if you can categorize them into specific sub-industries. This task is relatively simple for a human. Now imagine it is a task you need to perform frequently and instantaneously across 1.4 M companies. The human eye becomes insufficient. Enter CircleUp’s Industry ...

Interested in joining the consumer industry? Announcing CircleUp’s Job Board 2.0

We are excited to announce the launch of our new Community Job Board. Since 2012, the CircleUp Community has expanded to now include more than 300 innovative consumer and retail brands that are growing quickly as they launch new products and reach new consumers. Over the last six years, we’ve spent time listening to our ...

How CircleUp Defines Data Acquisition Strategy

More isn’t always better. And this couldn’t be truer when developing your data strategy. What data even matters? How do you know it matters? Where do data acquirers spend their time? What data do you go after next? Often times, it’s hard to structure these questions cogently without being overwhelmed. At CircleUp, we boil things ...

Best Content of 2018 – CircleUp’s Top 10 Picks

Below is a compilation of the content that reverberated through CircleUp inboxes in 2018 and struck a chord.

Why We Invested in Heyday

We are thrilled to announce our recent investment in Heyday. Founded by Adam Ross and Michael Pollak in 2015, Heyday is a skincare services platform that provides customers personalized facial treatments, curated product recommendations, and expert advice. Heyday delivers a new model: an omnichannel solution, made up of physical locations for in-person facial services as ...

Why We Invested in Pop & Bottle

We are excited to announce our investment in Pop & Bottle. Founded by Blair Fletcher and Jash Mehta and based in San Francisco, Pop & Bottle manufactures plant-rich ready to drink superfood lattes. Consumers are drawn to the creamy smooth texture and the all-natural organic ingredients including almonds, dates, turmeric, and cacao. Even more notable ...

Reflections on the Annual Food & Nutrition Conference

A few weeks ago, I attended the Annual Food & Nutrition Conference and Expo (FNCE) in Washington D.C., where I had the opportunity to see some newly emerging dietary trends. The conference is an annual gathering of nutritionists and dietitians; brands have the opportunity to reach this community by showcasing healthy, better-for-you products. According to ...

Digital Marketing 101 [webinar]

Learn how to scale your business in today’s digital world. From detailed case studies to insights on how to execute digital marketing best practices, you’ll learn the basics from Jim Huffman of GrowthHit. This webinar covers: –Digital Marketing 101 –How to Know You’re Ready for Growth –How to Setup Your Marketing Infrastructure –How to Run ...

CircleUp at Grace Hopper: The Degree of Interpretability in ML depending on your Problem Space

Earlier this year, we hinted that our Product Manager, Malavica Sridhar, was presenting at the annual Grace Hopper conference this fall in Houston, TX. The following is adapted from her presentation. Introduction: Why Interpretability Matters At CircleUp, our goal is to systematize early-stage private-market investing. In other words, we’d like to use data to efficiently, ...