Entity Resolution – The Foundation of Helio

By Raquel Rodriguez & Ryan Munro – Machine Learning Engineers  Since inception, CircleUp has taken on a meaty technical challenge that we call entity resolution – sounds boring right? It’s not. Entity resolution is the process of distinguishing between unique brands or “entities” and accurately assigning data from dispersed sources to each brand. But the ...

What is a Chief of Staff Anyway? Part I

The title “Chief of Staff” connotes some combination of DC politics, Supreme Leader Snoke (Star Wars reference), and the Minions. It goes without saying that at a San Francisco fintech company, the role looks very different. I’ve been in the Chief of Staff role at CircleUp for just two months now, and I’ve already been ...

You’re Wrong. Private Investing Will be Disrupted

Here is the typical series of events when it comes to disruptive innovation: Incumbent ignores threat of disruption Eventually admits that disruption is a risk Doubles down on the most profitable business activities Points to small internal projects as proof of internal innovation Gets nervous and throws money at a hodgepodge of efforts, hoping that ...

What I’d do differently if I were the CEO of Kellogg’s

The world of consumer goods is changing at a breakneck speed. This isn’t a shocking revelation to anyone who’s worked in or around the sector. Consumer tastes are becoming more and more fragmented and big incumbents continue to lose market share to upstart brands. It’s often difficult for these incumbents to figure out how to ...

Food Trends to Watch in the Year Ahead – as Identified by Machine Learning

How do you identify which food trends will take off in the year ahead?  For many retailers, big consumer companies, and investors, trade shows like Expo West and Fancy Food serve as the best way to discover new products and get a sense for what could be breakout consumer trends. While shows like these certainly ...

Shared Ingredients in Common Household Products [Infographic]

In a world that’s becoming increasingly health conscious, it can still be surprisingly difficult to know the ingredients in the products we use on a daily basis. Our machine learning platform Helio can analyze millions of products at once, so we thought it would be interesting to look at the shared ingredients of common household ...

Reflecting on My First 8 Months at CircleUp

Last summer I took the biggest leap of my career.  After spending three years at the private equity firm TPG, and learning from some of the best private market investors in the world, I made a bet on a five year old company that was using data science to invest in an important way that ...

Why I Joined CircleUp

In my career, I’ve had the privilege of working in teams across a spectrum of industries – life sciences, semiconductors, hedge funds – that have allowed me to experience and learn from a wide range of perspectives. Across these diverse roles, one consistent theme has been the use of data to drive efficiency, increase productivity, ...

The CircleUp Vision

CircleUp’s mission is to help entrepreneurs thrive by giving them the capital and resources they need. You will see that on the wall of our office when you walk in, and every team member will be able to tell you it isn’t just for show. Our mission influences what we build and don’t build, who ...

Welcome, nutpods – The e-comm Phenomenon

nutpods marks one of the earliest examples of the impact Helio can have in surfacing young brands with strong conviction early in their trajectory. When Helio found nutpods a few months after the brand launched, nutpods had generated less than $50,000 in revenue, but showed exceptional brand growth, largely driven by outstanding product reviews. Fast ...