Why Bear Naked is Letting People Build Their Own Granola

How does a boring bowl of granola evolve into an elaborate Snapchat Story or get shared on Instagram? Personalization. We’re living in an age of personalization: we can do our grocery shopping at midnight in our pajamas from our couches. We can tailor our browsing experiences so we’re only seeing products that appeal to us. ...

Investor Views: Brian Tockman, Principal at 301 INC

Brian Tockman, Principal at General Mills’ venture capital arm 301 INC, has a unique vantage point when it comes to Food & Beverage (F&B) investing. From being a buyer at Target to leading operations for an e-commerce company specializing in natural brands, Brian has seen the F&B landscape through many lenses. We sat down with Brian ...

MVPs for CPGs — How Food and Beverage Brands Evolve

 By: Ryan Williams Spend more than a month at a tech startup and your default definition of M.V.P. will shift from Most Valuable Player to Minimum Viable Product. For those unversed in lean startup parlance, the idea is to release the simplest market-acceptable version of your grand vision and incorporate the lessons learned in future releases. Since ...

Insider Tricks to Succeeding at Target [webinar]

Trying to get your product onto the shelves of Target stores? Already in Target, but having difficulty navigating the retailer? You’ve come to the right place. Watch the webinar below to hear insider tricks to help you get into Target and succeed. Mark Tonsoni who is a Senior VP of Sales leads this webinar. Mark ...

How The Coolest CPG Brands Are Thriving On Amazon Launchpad

Amazon Launchpad is a store on Amazon.com that showcases “unique and unexpected” new products. Here, startups are the preferred vendors. Source: https://www.amazon.com/Amazon-Launchpad/b?node=12034488011 The Amazon Launchpad storefront is a catalog of innovative products — from reading glasses to road bikes to ski boots to toddler snacks — each with something to say for itself. Source: https://www.amazon.com/Amazon-Launchpad/b?node=12034488011 Through CircleUp’s ...

How Barnana Upcycled the Humble Banana to Create a Superfood

 By: Steven  If your friend told you that you have to try this great new superfood, and then handed you a banana, you’d probably give them a perplexed look. But that’s just what superfood brand Barnana is doing—taking the humble banana and elevating it into a superfood snack with a cause, reinventing food waste. But the ...

The Theme at Milken Global Conference: Be Skeptical, Be Vigilant

It’s not often that President George W. Bush, Kareem Abdul-Jabbar, and the CEO of NASDAQ all speak on the same stage at a conference. The Milken Institute’s Global Conference is a unique environment, with a broad cross section of technologists, economists and financial leaders. Sitting on a fintech panel this year, I saw asset managers ...

Debt vs. Equity Capital: Which is Best for Your Business?

 By: Meredith Wood “It takes money to make money.” “It takes money to make money!” In the process of starting a business, you’ve probably heard that adage hundreds if not thousands of times. “Yes!” I hear you saying, “I know that already! But where should that money come from?” Sadly, there’s no quick and clever saying ...

Using Shipping to Strengthen Your Business [webinar]

There’s no question that distribution is the lifeblood of any CPG business and shipping optimization is a key input in distribution costs. Shippo is a groundbreaking shipping platform that helps consumer brands connect with carriers around the world to access shipping rates, print labels and track shipments. CircleUp companies benefit from real cost savings with ...

How (And Why) to Become a B Corporation

As one of the thousands of certified B Corporations in America today, Greyston Bakery’s mission is simple. “We don’t hire people to bake brownies,” they say, “We bake brownies to hire people.” B Corporations are for-profit companies, certified by a nonprofit called B Lab. In order to earn the certification, companies must achieve an 80/200 ...