What I’d do differently if I were the CEO of Kellogg’s
The world of consumer goods is changing at a breakneck speed. This isn’t a ...
Welcome, nutpods – The E-Commerce Phenomenon
nutpods marks one of the earliest examples of the impact Helio can have in ...
Research and Development Spending: Tech vs Consumer Infographic
Big consumer companies are slow to adapt to changing consumer tastes ...
Boost the Sales of Your Brand with Growth Analytics
Big consumer goods companies like Unilever and Nestle understand how to ...
Product Seasonality: What Sells More, When?
For many consumer brands, the bulk of their annual sales can come during a ...
Nielsen Data for Emerging Brands
What if you had detailed information about your category and the products ...
5 Things Every Consumer Company Should Know Before Trying to Secure a Line of Credit
It should go without saying that small businesses are a vital part of the ...
Why Nadamoo Chose CircleUp Credit
Finding a lending provider that truly understood the CPG industry made all ...
Helio Just Got Smarter: Our New Partnership with Nielsen
At CircleUp, data fuels everything we do.
Welcome, 4505 Chicharrones – The Snack Shaking Up the Pork Rind Category
Meat snacks used to be an uninspiring category. Sales were largely limited ...
How CircleUp Growth Partners will Challenge the Value-Add / Scale Paradox
This Tuesday, we announced our $125 million venture fund, CircleUp Growth ...
Welcome, HUM Nutrition
It’s a simple truth—people like to look and feel great. These desires have ...