How The Coolest CPG Brands Are Thriving On Amazon Launchpad

Amazon Launchpad is a store on Amazon.com that showcases “unique and unexpected” new products. Here, startups are the preferred vendors. Source: https://www.amazon.com/Amazon-Launchpad/b?node=12034488011 The Amazon Launchpad storefront is a catalog of innovative products — from reading glasses to road bikes to ski boots to toddler snacks — each with something to say for itself. Source: https://www.amazon.com/Amazon-Launchpad/b?node=12034488011 Through CircleUp’s ...

How Barnana Upcycled the Humble Banana to Create a Superfood

 By: Steven  If your friend told you that you have to try this great new superfood, and then handed you a banana, you’d probably give them a perplexed look. But that’s just what superfood brand Barnana is doing—taking the humble banana and elevating it into a superfood snack with a cause, reinventing food waste. But the ...

The Theme at Milken Global Conference: Be Skeptical, Be Vigilant

It’s not often that President George W. Bush, Kareem Abdul-Jabbar, and the CEO of NASDAQ all speak on the same stage at a conference. The Milken Institute’s Global Conference is a unique environment, with a broad cross section of technologists, economists and financial leaders. Sitting on a fintech panel this year, I saw asset managers ...

Debt vs. Equity Capital: Which is Best for Your Business?

 By: Meredith Wood “It takes money to make money.” “It takes money to make money!” In the process of starting a business, you’ve probably heard that adage hundreds if not thousands of times. “Yes!” I hear you saying, “I know that already! But where should that money come from?” Sadly, there’s no quick and clever saying ...

Using Shipping to Strengthen Your Business [webinar]

There’s no question that distribution is the lifeblood of any CPG business and shipping optimization is a key input in distribution costs. Shippo is a groundbreaking shipping platform that helps consumer brands connect with carriers around the world to access shipping rates, print labels and track shipments. CircleUp companies benefit from real cost savings with ...

How (And Why) to Become a B Corporation

As one of the thousands of certified B Corporations in America today, Greyston Bakery’s mission is simple. “We don’t hire people to bake brownies,” they say, “We bake brownies to hire people.” B Corporations are for-profit companies, certified by a nonprofit called B Lab. In order to earn the certification, companies must achieve an 80/200 ...

Founding Figures: Austin Allan, Founder & CEO of Tio Gazpacho [video]

Austin Allan stopped by our office to share the latest with his company, Tio Gazpacho. He started Tio Gazpacho 4 years ago and shares his journey to bring ready-to-drink soups to the US market. He closed $1.25M in funding in 2016. Moderated by Ben Lee, Managing Director of CircleUp’s Family of Funds  

Inside the Deal: How Miyoko’s Kitchen Found a Perfect Match

 By: Brett Epler When Miyoko’s Kitchen arrived at CircleUp, the gourmet vegan cheese brand already had a term sheet on the table from an interested institutional investor. She wasn’t short on investor interest, but founder Miyoko Schinner and her team wanted more than money—they wanted an investment partner who could bring long-term strategic guidance and relevant ...

How to Redesign Your Logo Without Wreaking Havoc for Your Brand

Why is redesigning a logo so risky? There’s something about logos that fascinates us. Brands try to encompass everything they stand for in a single stamp. It’s stressful and sensitive work. Customers view logos as a mark of familiarity by attaching meaning to the little image. This makes it disappointing when a new logo fails ...

Lemonade Shows How Global Domination Starts At Home

We thought we’d grown up, but suddenly, we’re all sitting in a cafeteria again. Except this time, it’s sleek. Why? People are busier than ever—with higher standards for food than ever. They want a top notch menu with changing options, but don’t necessarily want the bells and whistles typically associated with great food: white tablecloths, ...