How To Prove Yourself With Your Pitch Deck

A few weeks ago, we had entrepreneur and “Get Backed” author Evan Baehr give a webinar on how to build the perfect pitch deck and appeal to investors. We’re sharing some of his expertise for those who missed it in a series of blog posts. Twilio went from unfunded to half a billion thanks to ...

How Nutpods Leveraged Influencer Marketing to Generate Press and Sales

Sampling is an age-old strategy to get your products in the hands of influential people. In the digital age, this has become even easier. Bloggers are now building niche audiences around every conceivable topic. If you can get in front of these small, passionate groups, you can connect and establish relationships that drive sales, valuable ...

How Chobani Was Built Into a Household Consumer Brand

In 2007, Hamdi Ulukaya purchased an old factory in a small New York town and got to work creating a Greek yogurt for the masses. Along the way, he helped revive a local economy, created an entirely new category in the competitive food industry, and created something healthy that Americans love. Within five years, the ...

The Mutable Laws of Distribution

Ask 10 successful founders how they got broad distribution and you’re likely to get 10 different answers. There is just no one-size-fits-all approach to getting traction in brick and mortar stores. Throw e-commerce in the mix and the path is even less clear. Distribution is a complex beast. You need to spend time building relationships, ...

What ZICO’s Founder Looks for When Investing in Consumer Companies

By: CircleUp *This is the second of two posts from our webinar with ZICO cofounder Mark Rampolla* ZICO was Mark Rampolla’s first foray into consumer packaged goods (CPGs). But despite the coconut water company’s wild success, Mark says there are still things he would have done differently if he were to start a beverage company—especially ...

What Investors Really Want To See In a Consumer Packaged Goods Company

By: CircleUp *This is the first of two posts about our recent webinar with ZICO founder Mark Rampolla. Mark Rampolla achieved what many founders only dream of: he built a beverage company that sparked Coca Cola’s interest. Now an investor in consumer packaged goods (CPGs) himself—both through CircleUp’s platform and his fund Powerplant Ventures—Mark sees a ...

A Boom of Innovation in Personal Care, as seen at Cosmoprof 2016

By: CircleUp One of the best places to find emerging trends in personal care is Cosmoprof North America. This year, there were about 34,000 attendees and 1,150 exhibitors. The event was chock full of innovative brands showcasing new products that cater to consumer demands for authenticity and quality. This comes at a time when big brands ...

2016 Superzoo Recap: Our Top Trends and Brands

Last week, our Business Development team hit the grounds of Las Vegas for Superzoo, a tradeshow swarming with innovative brands in pet food, treats, and accessories. This year’s Superzoo confirmed that the pet industry is chock full of new products that are higher quality, more unique, and more sustainable than in years past. Here are ...

CircleUp25: The 25 Most Innovative Consumer Brands of 2016

It’s rare when one of the biggest sectors of our economy experiences massive change. The change is so pervasive, it can sometimes fly under the radar since it’s constantly happening right under our noses. Consumer and retail is seeing tremendous innovation, and it has once-dominant, big industry players stumbling. CircleUp25 recognizes trailblazers leading this innovation. Previous ...

How to Close Your Funding Round

This post features an essential closing checklist, downloadable and printable here, which we helped create for entrepreneurs to guide and monitor fundraising periods. Fundraising is really hard to do, no matter how attractive the company. It is especially hard in for emerging consumer and retail brands, where there’s no centralized network surfacing the most promising ...