FlyKly: A Hardware Startup That’s Making the Future of Commuting Bike Friendly

Niko Klansek is from a family of entrepreneurs. “My grandfather, grandmother, mother, uncle — everybody owned their own businesses,” he says. As a kid, though, Klansek was more interested in basketball. He played for the National Team of Slovenia (where he grew up) and it was a basketball scholarship that first brought him to the ...

Cream of the Crop: Smári Organics is Using a Thousand Year Old Yogurt to Revolutionize Healthy Eating

Yogurt may have originated as a way of preserving milk, but today its appeal is about fast, easy nutrition. Packed with protein and calcium, the cultured dairy product is big business, with Euromonitor recently estimating the 2014 US yogurt market to be over $8 billion and growing. But not all brands are alike. Smári Organics has tackled ...

How Mia Melon Has Fused Function With Fashion to Evolve the Humble Fashion Coat

When Mia Melon’s CEO, Todd Listwin, joined Mia Melon the company was making women’s apparel. The company was doing OK, but not great. Listwin wanted to change things up, to make a splash. Drawing on his experience in snowboarding apparel, he took Mia Melon’s flagship fashion jackets, made them weatherproof, and began marketing to a ...

Fully Funded: What’s Next for Rooibee Red Tea, The Louisville Beverage Startup That’s Taking On Childhood Obesity

By: CircleUp Rooibee Red Tea recently finished a successful funding round on CircleUp, raising an impressive two million dollars in growth funding. They also landed a co-packer in the process. “He was on board immediately,” says Heather Howell, Rooibee Red’s CEO, says of their new production partner. “He told me he’s been buying Rooibee Red ...

Meet Urbio: How a Product for Garden-Loving Designers Turned into a Flexible Storage System for Everyone

By: CircleUp A design company first, Urbio’s original, signature product was designed to be a vertical, indoor gardening system. Created by designers, for designers, living in small, urban spaces, the system launched as a Kickstarter campaign in 2011. Within 5 weeks backers committed $77,000—more than 400% of Urbio’s original goal. Here’s where things got interesting. ...

Artís: The Berkeley-Based Coffee Startup That’s Taking on Starbucks

By: CircleUp Artis Coffee is raising capital from qualified accredited investors to fund their expansion on CircleUp. Interested investors can sign up here to view their offering. It’s hard to introduce Artís without giving away the punchline, so here it is: They roast your beans in front of you to your preference. And if you don’t ...

From Kickstarter to CircleUp, How Nomad is Building the Ultimate Customer Powered Brand

 By: Jonathan Sandlund In November of last year Nomad closed its Series A financing. But this wasn’t just any Silicon Valley fundraise. Nomad was unique. It leveraged a new securities exemption that allowed it to broadly advertise its fundraise—enabling the company to raise capital from its fanatical customer base. Customers, investors, whom have now joined in the company’s ...

Branding is Simple

 By: Maura Mitchell  Each week we share learnings and insights from experts in the consumer product and retail space. This guest editorial comes to us from Maura Mitchell. In 1999, Maura founded Brandology in the San Francisco Bay Area. Since then, she has become a trusted advisor, providing practical guidance that drives results for clients including Clif ...

Zero to One: The Story of Apex Ski Boots

 By: Jonathan Sandlund Zero to One is a series that explores the origin stories of entrepreneurs fundraising on CircleUp. Who are they? What inspired them? And what challenges did they face going from idea, to product, to market? From Zero to One. I’m joined this week by the founder and CEO Apex Ski Boots, Denny Hanson. Learn ...

Organic, Gluten-Free, Non-GMO? Making Sense of Seals of Approval.

 By: Michele Simon These days health-conscious consumers are increasingly seeking out food products not only with fewer ingredients and a “clean label”, but also foods produced in a manner that minimizes harm to the environment, among other ethical business practices. And it’s not enough to claim your product is healthy or sustainable with just words; to ...