Tag: Featured Content

Boost the Sales of Your Brand with Growth Analytics

Big consumer goods companies like Unilever and Nestle understand how to use sales data to get more shelf space (which in turn gets them more sales, thus better performance data). Small, growing consumer goods brands rarely tell their own stories using data, which makes it hard to truly break through the clutter and grow. Growth ...

Consumers Read Product Labels…Investors Should Too

By William Dowling and Jake Cabala  Today’s consumers care deeply about the ingredients and composition of the products they buy.  This is especially true in the health and beauty sector where over half of women carefully read ingredients of beauty products before deciding whether or not to purchase them.  While in some categories consumers scan ...

Chocolate Ingredients [Infographic]

Using the product model in our machine learning platform, Helio, we analyzed the ingredients of thousands of chocolate products.  

Why Kettle & Fire Chose CircleUp Credit Advisors

By Justin Mares, Founder of Kettle & Fire When business owners think of taking on capital to grow their business, one obvious choice is equity. Equity raises are celebrated in the news, often mean the involvement of a strategic partner, and offer the opportunity to assert a new valuation for the company. It’s exciting, but ...

How Halo Top Became a Consumer Sensation

Halo Top has emerged as one of the biggest consumer phenomenons in recent years, with a devoted consumer base that snaps up as much of its low-calorie high protein ice cream as stores can stock. Until recently, they did almost no advertising, and the team continues to forgo a traditional office, instead working remotely and ...

Announcing the Consumer Reach Index: A Measurement of Brand Growth

When you think about strong consumer brands, many of the companies that come to mind are probably brands that you encounter in your everyday life. The bottle of Coke you see while walking down the aisle of your local grocery store or the pint of Halo Top you see while scrolling on your favorite social ...

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Nielsen Data for Emerging Brands [webinar]

What if you had detailed information about your category and the products in it so that you could successfully position your brand to grow? In this webinar, we discuss the importance of data as you grow your brand. With market and product-related syndicated data you will better understand the market, your competition and answer key questions, ...

5 Things Every Consumer Company Should Know Before Trying to Secure a Line of Credit

It should go without saying that small businesses are a vital part of the American economy. Both consumer and retail companies make up an important part of the small business community. Currently, there are over 500,0000 consumer and retail businesses that have revenues of less than $10,000,000 a year. Many of these small business will ...

What Big CPG Saw in Siggi’s Icelandic Yogurt

Today it was announced that French dairy giant Lactalis is acquiring Siggi’s Icelandic Yogurt for an undisclosed amount. The industry has been anticipating this acquisition for a while. In August of 2017, Siggi’s was highlighted as one of the consumer industry’s most innovative brands, and the company hasn’t slowed since. On the heels of the ...