Tag: Featured Content

Is Plant-Based the New Gluten-Free?

Shakespeare first memorialized the question “What’s in a name?” when he wrote Romeo and Juliet in 1594.  Over four-hundred years later and consumers today are asking themselves the related question of “What’s in a product?”  These consumers are thinking less about love with their question and more about health.  Consumers are starting to ask more ...

Welcome, 4505 Chicharrones – The Snack Shaking Up the Pork Rind Category

Meat snacks used to be an uninspiring category. Sales were largely limited to convenience stores and gas stations, and the products themselves were often greasy, unhealthy and laden with preservatives. Over the past decade, however, the category has transformed as new brands began aligning with what consumers want, creating healthier, clean label options. Innovation in ...

Helio: What Makes It Defensible?

In 1886, Atlanta pharmacist John Pemberton combined a wide range of ingredients to create the now world-famous Coca-Cola.  Coke has kept their soft drink formula a secret ever since and today the recipe sits locked away in a vault in Atlanta.  While there have been countless other soft drink manufacturers that have tried to create ...

How CircleUp Growth Partners will Challenge the Value-Add / Scale Paradox

This Tuesday, we announced our $125 million venture fund, CircleUp Growth Partners. In his post,  our CEO Ryan wrote about why we raised this Fund and why it will be transformational for private investing in consumer and retail. However, an essential element of what will differentiate this fund lies in how we think about creating ...

Welcome, HUM Nutrition

It’s a simple truth—people like to look and feel great. These desires have been at the core of countless consumer categories, but historically, looking and feeling great were two distinct goals. Some might use NYX’s lipstick to add a pop of color to your face, while others might take Omega-3 pills from Nature Made to ...

Building the Future of Private Investing: Introducing CircleUp Growth Partners

Today we are extremely proud to announce the creation of a new, first-of-its-kind venture capital fund: CircleUp Growth Partners. CircleUp Growth Partners is an early-stage consumer fund with a scalable, data-driven approach to investing in visionary entrepreneurs and products. It’s time for change Technology has transformed nearly every type of enterprise in recent years — ...

Helio: Where does the data come from?

Earlier this year, we introduced our machine learning platform Helio to the world. We’ve been building Helio for years, so we were thrilled to finally be able to talk about it publicly.  Since that introduction, we’ve published a wide variety of different insights powered by Helio on everything from fashion to food to product reviews. ...

The Rise of Microbreweries in America. A Look at the Numbers

If you walk into any grocery or liquor store in the U.S., you can’t help but notice the large selection of beers available.  If you look closely at the labels, you’ll notice something interesting—many of the beers now sold in the U.S. are also made in the U.S.   Americans, long the subject of European ...

Why Powerful Yogurt Chose CircleUp Credit

For Powerful Yogurt, opening a credit line wasn’t an alternative to an equity funding strategy, but a complement to it.

Should investors even bother looking at product reviews when 99.2% of consumer brands score above average?

Many investors in consumer goods look at product reviews during some period of the due diligence process.  If they see that a certain brand has an average of 4 out of 5 stars they may take it as an indication of the strength of a brand, but as it turns out, this approach could be ...