Tag: Featured Content

Welcome Peach––making the side-hustle work for women

To help women thrive. That’s the mission of Peach, a direct sales, lifestyle apparel brand focused specifically on contemporary athleisure and it’s a big part of the reason that CircleUp Growth Partners made an investment in the business. We are thrilled to welcome Janet Kraus (CEO), Derek Ohly (COO) and the entire Peach team to ...

CircleUp25: Announcing the 2019 Winners

We’re excited to share the seventh installment of CircleUp25, our annual award recognizing some of the most innovative consumer brands on the market.  CircleUp25 is decided on by our expert judges and Helio, our technology platform that identifies, classifies, and evaluates an ever-growing universe of consumer brands. The finalists signal where innovation in the consumer ...

Welcome Cali’flour Foods –– the better-for-you and grain-free pizza

There’s a lot of confusion today about what “better-for-you” means. Is it low carb? High protein? Low calorie? Low sugar? Grain-free? And, the question of “does it taste good?” is often an afterthought. It’s not easy to come across a product that has a quantifiably better nutrition profile and is known for its taste. When ...

Backtests in the Private Markets – A New Approach

“Backtest” and “private markets” are not often used in the same sentence. CircleUp is changing that by building the first ever systematic VC fund in the private markets and utilizing backtests to validate the approach. In short, this means that we rigorously test the investment strategy using historical data in a way that has never ...

Who are the most innovative consumer brands of 2019?

Announcing the call for nominations for the seventh annual CircleUp25

The CircleUp Vision: The Road to Transforming Private Investing

CircleUp is transforming private investing with data and technology, an idea that has been called crazy. Einstein said that “If at first, the idea is not absurd, then there is no hope for it.” We have conviction that data will create a more transparent and efficient private investing market, and thus help more entrepreneurs thrive. ...

Fast Company Names CircleUp One of the Most Innovative Companies of 2019

Fast Company recently announced the 2019 Most Innovative Companies list, and we are excited to share that CircleUp was named #3 Most Innovative Data Science Company. CircleUp is included alongside the likes of Lineage Logistics, Orbital Insights, and Hopper, who are all taking a data-driven approach to solve unique global problems. It’s an honor to ...

Joining CircleUp: Building a New Game of Chess to Change Investing

Warren Buffett says in his 1989 annual report that “Having a dog teaches a boy fidelity, perseverance, and to turn around three times before lying down.” Taking Buffett’s words to heart, I wanted to reflect on past experiences and distill my choices for joining CircleUp into three points:. An innovative business model with a strong ...

Welcome Fort Point–– the perfect brew for any occasion

Founded by brothers Justin and Tyler Catalana, Fort Point Beer Company is a San Francisco-based craft brewery made up of people who believe the simple things in life can be a whole lot better. Today, we’re thrilled to announce that we are joining forces with Fort Point and have made an investment in the company. ...

Industry Classification – The Technical Challenge

Why is category classification important? Take a look at the products below and see if you can categorize them into specific sub-industries. This task is relatively simple for a human. Now imagine it is a task you need to perform frequently and instantaneously across 1.4 M companies. The human eye becomes insufficient. Enter CircleUp’s Industry ...