Tag: Featured Content

Why I Joined CircleUp

I listen to podcasts for all sorts of reasons—market updates, entertainment, and relaxation. Last year, my husband sent me an Invest Like the Best episode about a company that is transforming private investing through technology. He knew I’ve thought for years that this sort of change is long overdue in the industry. Neither of us ...

Announcing Our Investment in IQBAR: Why We are Investing in Brain Health.

CircleUp Growth Partners is excited to announce its investment in IQBAR, a nutrition bar brand focused on brain health and function, as well as key dietary trends important to today’s consumer.  After years of eating sugary, carb-filled snacks that led to physical and emotional highs and lows, Will Nitze looked to create a bar that ...

Announcing Our Investment in Partake Foods: Here’s Why We Invested in an Allergy Friendly Cookie Company

We’re thrilled to announce CircleUp Growth Partners’ investment in Partake Foods, a modern snacking platform that leads with allergy friendly products. Denise Woodard launched Partake when her daughter was diagnosed with severe allergies, and she’s on a mission to make fun, tasty snacks accessible to all. “At Partake, our goal is to produce super delicious ...

Why I Joined CircleUp

It had been nearly a year since I’d heard from my dear friend, Suzanna Silva Newsom, when she called in July with serendipitous news. Suzy explained that her company, Good Dirt—a fast-growing sustainable garden product brand based in North Carolina—had been approached by a tech-driven investment platform that wanted to discuss her financing needs. I ...

Why We Invested in Art of Sport

CircleUp Growth Partners is proud to welcome Art of Sport (AOS) as our 22nd portfolio company. AOS is a complete line of daily essential body and skincare products powered by natural botanicals and clean ingredients. Co-Founder and CEO Matthias Metterich and his team have brought truly game changing personal care products to market and wrapped ...

Why We Invested in Partake Brewing

We are thrilled to welcome Partake Brewing, a low-calorie / low-carb craft non-alcoholic beer, as CircleUp Growth Partner’s 21st portfolio company. Partake was launched in 2017 by Ted Fleming after he gave up drinking alcohol due to Crohn’s disease but wasn’t ready to give up craft beer. While our team first met Ted a few ...

Helio Found Liquid I.V. in 2017, What Does The Data Say in 2020?

It was announced today that Liquid I.V., the leading better-for-you electrolyte drink mix brand, has signed an agreement to be acquired by Unilever. We’re extremely excited to congratulate Brandin and team on the company they have built. Liquid I.V. is a standout brand in CircleUp Growth Partners’ portfolio and a great example of how we ...

Congratulations, Liquid I.V.!

It was announced today that Liquid I.V., a leading better-for-you electrolyte drink mix brand, has signed an agreement to be acquired by Unilever. We are incredibly proud to have partnered with Founder & CEO Brandin Cohen over the last two years, as he and his team have built a brand that deeply resonates with consumers ...

Debundling Private Investing

Private investing is an extremely attractive industry: it has high margins (~40-60%), recurring cash flows (management fees are paid upfront), and predictable costs (overhead is relatively fixed) (1). It’s also a massive industry, with over $6.5T in private market AUM globally ($4.5T for private equity and debt alone). And it’s growing — AUM for private ...

CircleUp’s Mission, Vision & Strategy

Navigating the private markets today is the equivalent of hailing a cab during rush hour or finding a newly released movie at a nearby Blockbuster — ten years ago. Before technology intervened, you had to be in the right place at the right time. Decision-making in the private markets is just as circumstantial: it is ...