Food Trends to Watch in the Year Ahead – as Identified by Machine Learning

How do you identify which food trends will take off in the year ahead?  For many retailers, big consumer companies, and investors, trade shows like Expo West and Fancy Food serve as the best way to discover new products and get a sense for what could be breakout consumer trends. While shows like these certainly ...

Shared Ingredients in Common Household Products [Infographic]

In a world that’s becoming increasingly health conscious, it can still be surprisingly difficult to know the ingredients in the products we use on a daily basis. Our machine learning platform Helio can analyze millions of products at once, so we thought it would be interesting to look at the shared ingredients of common household ...

Reflecting on My First 8 Months at CircleUp

Last summer I took the biggest leap of my career.  After spending three years at the private equity firm TPG, and learning from some of the best private market investors in the world, I made a bet on a five year old company that was using data science to invest in an important way that ...

Why I Joined CircleUp

In my career, I’ve had the privilege of working in teams across a spectrum of industries – life sciences, semiconductors, hedge funds – that have allowed me to experience and learn from a wide range of perspectives. Across these diverse roles, one consistent theme has been the use of data to drive efficiency, increase productivity, ...

The CircleUp Vision

CircleUp’s mission is to help entrepreneurs thrive by giving them the capital and resources they need. You will see that on the wall of our office when you walk in, and every team member will be able to tell you it isn’t just for show. Our mission influences what we build and don’t build, who ...

Welcome, nutpods – The e-comm Phenomenon

nutpods marks one of the earliest examples of the impact Helio can have in surfacing young brands with strong conviction early in their trajectory. When Helio found nutpods a few months after the brand launched, nutpods had generated less than $50,000 in revenue, but showed exceptional brand growth, largely driven by outstanding product reviews. Fast ...

Research and Development Spending: Tech Vs Consumer [Infographic]

Big consumer companies are slow to adapt to changing consumer tastes because they spend so little on researching what those tastes are. More investment in R&D could actually save Big CPG a lot of money in the long run because it could keep them from having to pay hundreds of millions to acquire upstart consumer ...

Helio Insights: Medicinal Mushrooms

The Helio Insights series uses our machine learning platform Helio to shine a spotlight on interesting products and brands in the consumer goods sector.  Medicinal mushrooms have been on several lists as a trend to watch in 2018, so we thought we’d take a data-driven look. Mushrooms-not just for pizza and soup anymore “Medicinal,” “adaptogenic,” ...

Helio Can Now Predict Future Product Distribution

By Arvind Ganesan and William Dowling  For a consumer brand that is sold offline, the number of doors it is sold in matters a lot.  The more doors, the more exposure a brand has and the greater opportunity it has to sell its products to customers.  If a brand is gaining doors, it’s generally a ...

Helio Insights: Sustainable Seafood

The Helio Insights series uses our machine learning platform Helio to shine a spotlight on interesting products and brands in the consumer goods sector. What is Sustainable Seafood? “Sustainable seafood” is seafood that is farmed in such a way that the long-term health of the species is preserved and the overall ecosystem is intact. Overfishing ...