Tag: featured

Why We Invested in Heyday

We are thrilled to announce our recent investment in Heyday. Founded by Adam Ross and Michael Pollak in 2015, Heyday is a skincare services platform that provides customers personalized facial treatments, curated product recommendations, and expert advice. Heyday delivers a new model: an omnichannel solution, made up of physical locations for in-person facial services as ...

Why We Invested in Pop & Bottle

We are excited to announce our investment in Pop & Bottle. Founded by Blair Fletcher and Jash Mehta and based in San Francisco, Pop & Bottle manufactures plant-rich ready to drink superfood lattes. Consumers are drawn to the creamy smooth texture and the all-natural organic ingredients including almonds, dates, turmeric, and cacao. Even more notable ...

Reflections on the Annual Food & Nutrition Conference

A few weeks ago, I attended the Annual Food & Nutrition Conference and Expo (FNCE) in Washington D.C., where I had the opportunity to see some newly emerging dietary trends. The conference is an annual gathering of nutritionists and dietitians; brands have the opportunity to reach this community by showcasing healthy, better-for-you products. According to ...

Digital Marketing 101 [webinar]

Learn how to scale your business in today’s digital world. From detailed case studies to insights on how to execute digital marketing best practices, you’ll learn the basics from Jim Huffman of GrowthHit. This webinar covers: –Digital Marketing 101 –How to Know You’re Ready for Growth –How to Setup Your Marketing Infrastructure –How to Run ...

CircleUp at Grace Hopper: The Degree of Interpretability in ML depending on your Problem Space

Earlier this year, we hinted that our Product Manager, Malavica Sridhar, was presenting at the annual Grace Hopper conference this fall in Houston, TX. The following is adapted from her presentation. Introduction: Why Interpretability Matters At CircleUp, our goal is to systematize early-stage private-market investing. In other words, we’d like to use data to efficiently, ...

Why I Joined CircleUp: Building the Future of Private Investing

I recently joined CircleUp after spending the past six and a half years at Uber, scaling the business from operating in a handful of US cities to the ubiquitous global operation it is today. Expanding Uber into new countries around the world required designing and operationalizing highly scalable and repeatable processes, leveraging data to drive ...

The Data Advantage – Moats, Tigers, and Truffles

CircleUp has spent the last six years building a data moat – a vast pool of data that prevents others from invading. Data is our primary asset and is the backbone of the machine learning platform we call Helio. But these days there is nothing unique about collecting and storing absurd quantities of data. “Voluminous” ...

Building A Robust Data Pipeline – A CircleUp Capability

In my time at CircleUp I’ve seen tremendous transformation. I’ve seen the construction of our data pipelines from the ground up and I’ve watched us evolve into a data-obsessed organization – from ingesting megabytes to gigabytes to terabytes of data, from a single schema-on-write Postgres database to a schema-on-read data lake in S3. CircleUp’s key ...

Why I Joined CircleUp- From Working at a Consumer Startup to Investing in Them

“Do consumer products really matter?” A friend asked me this question after I shared the details of my new role at CircleUp Growth Partners, where I’m part of a small team that invests in high-growth consumer brands. It’s a good question – one I’ve heard (and even asked) before. In answering it, I thought about ...