Tag: featured

5 Things Every Consumer Company Should Know Before Trying to Secure a Line of Credit

It should go without saying that small businesses are a vital part of the American economy. Both consumer and retail companies make up an important part of the small business community. Currently, there are over 500,0000 consumer and retail businesses that have revenues of less than $10,000,000 a year. Many of these small business will ...

What Big CPG Saw in Siggi’s Icelandic Yogurt

Today it was announced that French dairy giant Lactalis is acquiring Siggi’s Icelandic Yogurt for an undisclosed amount. The industry has been anticipating this acquisition for a while. In August of 2017, Siggi’s was highlighted as one of the consumer industry’s most innovative brands, and the company hasn’t slowed since. On the heels of the ...

Helio: Where it is today and where it’s going

In September of this year a compilation video of failed SpaceX rocket landings was uploaded to YouTube. The video featured rocket after rocket going up in smoke and flames all set to the Monty Python theme song. To me, the most interesting thing about the video wasn’t the explosions, it was the fact that the ...

Helio Just Got Smarter: Our New Partnership with Nielsen

At CircleUp, data fuels everything we do. Today I’m pleased to announce that CircleUp has established a new strategic partnership with Nielsen, one of the world’s foremost leaders in data, information, and measurement. More data = Smarter Helio For CircleUp, this partnership provides an expansive new integration of Nielsen’s rich consumer product data into Helio, ...

An Introduction to Helio for Brands [webinar]

CircleUp’s Senior Data Scientist, Eric Taylor, and Research Manager, Will Dowling, discuss early insights and applications of Helio, CircleUp’s machine learning platform, to help early stage consumer brands grow their businesses. In this webinar, we discuss: *What Helio is and why CircleUp built it *How Helio works and examples of it in action *Why Helio and data ...

How CircleUp Credit Advisors Uses Helio to Help Entrepreneurs

Talk to any small business owner in the U.S. today and they’ll tell you about how hard it is to get a loan. Obtaining a line of credit can be difficult for any entrepreneur and consumer businesses are no exception. CPG companies are often asked to pay their suppliers well before they get paid by ...

Is Plant-Based the New Gluten-Free?

Shakespeare first memorialized the question “What’s in a name?” when he wrote Romeo and Juliet in 1594.  Over four-hundred years later and consumers today are asking themselves the related question of “What’s in a product?”  These consumers are thinking less about love with their question and more about health.  Consumers are starting to ask more ...

Welcome, 4505 Chicharrones – The Snack Shaking Up the Pork Rind Category

Meat snacks used to be an uninspiring category. Sales were largely limited to convenience stores and gas stations, and the products themselves were often greasy, unhealthy and laden with preservatives. Over the past decade, however, the category has transformed as new brands began aligning with what consumers want, creating healthier, clean label options. Innovation in ...

Helio: What Makes It Defensible?

In 1886, Atlanta pharmacist John Pemberton combined a wide range of ingredients to create the now world-famous Coca-Cola.  Coke has kept their soft drink formula a secret ever since and today the recipe sits locked away in a vault in Atlanta.  While there have been countless other soft drink manufacturers that have tried to create ...

How CircleUp Growth Partners will Challenge the Value-Add / Scale Paradox

This Tuesday, we announced our $125 million venture fund, CircleUp Growth Partners. In his post,  our CEO Ryan wrote about why we raised this Fund and why it will be transformational for private investing in consumer and retail. However, an essential element of what will differentiate this fund lies in how we think about creating ...