Tag: featured

Why Powerful Yogurt Chose CircleUp Credit

For Powerful Yogurt, opening a credit line wasn’t an alternative to an equity funding strategy, but a complement to it.

Should investors even bother looking at product reviews when 99.2% of consumer brands score above average?

Many investors in consumer goods look at product reviews during some period of the due diligence process.  If they see that a certain brand has an average of 4 out of 5 stars they may take it as an indication of the strength of a brand, but as it turns out, this approach could be ...

What Wins in the Beverage Sector

In an increasingly competitive environment, what makes a beverage brand win?

Forget Designer. In Fashion, Fresh and Modern Win the Branding Game

When most of us think about fashion, the brands that come to mind are often the designer or premium ones: the Ralph Laurens or Louboutins of the world.  And while some companies in this space certainly have prominent images, the real leaders in today’s fashion branding game may come as a surprise.   Using our ...

Why I Joined CircleUp

Simply put, I wanted to be part of something that nobody else has done before.

The (Sometimes Surprising) Ingredients Linked To Food Product Success

Using Helio, we performed analyses across a variety of food and beverage brands to see which individual ingredients may ultimately be to linked to a product’s popularity.

Why Automation is the Future of Private Investing

There is no question that systematic investing plays an important role in the public equities markets: Quant trading strategies now encompass 27% of all U.S. stock trades by investors, up from 14% in 2013. Even investors who have become well known for taking a traditionalist approach, such as Bill Miller and Paul Tudor Jones, now rely on artificial intelligence ...

Brain vs. Brawn in Quantitative Private Equity Investing

CircleUp's data science team has the task of pioneering a completely new approach to an industry, while using an ever-evolving set of tools.

CircleUp25: Announcing the 2017 Winners

This marks the fifth year of CircleUp25, our awards recognizing the most innovative consumer and retail brands of the year. CircleUp25 is decided on by our expert judges and Helio, CircleUp’s internal data science platform for evaluating consumer brands. The competition was more fierce this year than ever before due to so many inspiring finalists. This year, ...

Introducing CircleUp Credit Advisors

 By: Asher Hochberg  Today we’re excited to announce the launch of CircleUp Credit Advisors, a new affiliate of CircleUp that provides consumer product businesses with the working capital financing they need to grow and thrive. The Cash Crunch Problem Since launching CircleUp in 2012, we’ve had the opportunity to work with hundreds of quickly growing consumer ...