Why Kettle & Fire Chose CircleUp Credit Advisors

By Justin Mares, Founder of Kettle & Fire When business owners think of taking on capital to grow their business, one obvious choice is equity. Equity raises are celebrated in the news, often mean the involvement of a strategic partner, and offer the opportunity to assert a new valuation for the company. It’s exciting, but ...

Raising Money + Lessons from 1000 Founders – Steven of CircleUp

Our own Steven Vigilante was on Food Startups Podcast to discuss the process of sourcing and evaluating innovative, early-stage brands and coaching entrepreneurs through the fundraising process at CircleUp. Give it a listen for his take on: The fallout from Amazon’s purchase of Whole Foods An 18 billion dollar shift from large brands to small ...

Investor Views: Brian Tockman, Principal at 301 INC

Brian Tockman, Principal at General Mills’ venture capital arm 301 INC, has a unique vantage point when it comes to Food & Beverage (F&B) investing. From being a buyer at Target to leading operations for an e-commerce company specializing in natural brands, Brian has seen the F&B landscape through many lenses. We sat down with Brian ...

Debt vs. Equity Capital: Which is Best for Your Business?

 By: Meredith Wood “It takes money to make money.” “It takes money to make money!” In the process of starting a business, you’ve probably heard that adage hundreds if not thousands of times. “Yes!” I hear you saying, “I know that already! But where should that money come from?” Sadly, there’s no quick and clever saying ...

Inside the Deal: How Miyoko’s Kitchen Found a Perfect Match

 By: Brett Epler When Miyoko’s Kitchen arrived at CircleUp, the gourmet vegan cheese brand already had a term sheet on the table from an interested institutional investor. She wasn’t short on investor interest, but founder Miyoko Schinner and her team wanted more than money—they wanted an investment partner who could bring long-term strategic guidance and relevant ...

You’re Funded, Now What?

For the past few months, closing your deal with investors was your end point. At times, it looked like a big, locked door, and at others, it was a light at the end of a tunnel. But now, you’re there. And you’re not alone. Your new investors are here too. Dusting down their jackets. They’re ...

The 4 Crucial Metrics Investors Need to Know About Your CPG Company

 By: Melissa Goodhart “So, how does your growth compare to the industry median?” your potential investor asks. He waits on your video screen. Blinks. You hadn’t prepared for that question. You consider slowly closing your laptop and pretending that the power cut out. Luckily, there’s something you can do to avoid that stomach-dropping moment. Investors will ...

Behind the Raise: Meet Miyoko Schinner, Founder of Miyoko’s Kitchen

Company Name: Miyoko’s Kitchen Investors: JMK Consumer Growth Partners, Obvious Ventures, Stray Dog Capital, CircleUp Growth Fund Recent Raise: $6 million series B Miyoko’s Kitchen is the brainchild of vegan, chef, and animal rights activist Miyoko Schinner. With freshly minted capital raised on CircleUp, Schinner is aiming to edge her brand’s gourmet, plant-based cheese — as well ...

How the founders of Wild Friends won big with lead investment from Annie’s CEO

As sophomore athletes, Keeley Tillotson and Erika Welsh consumed peanut butter like it was water. In a beautifully simple product-first story, they started making their own peanut butter to save money, started sharing it with their friends, and… dropped out of college because it was so good. As they approached the fundraising stage for their ...

Tio Gazpacho successfully raised on CircleUp. Here’s how.

Austin Allan founded his chilled soup brand Tio Gazpacho in 2013 after leaving corporate America. He was set on pursuing something creative and interesting. That quest led him to the food industry, where he saw a lot of problems that needed to be addressed. “On the surface, we make a line of drinkable gazpachos. However what we ...