The Sales Funnel Approach to Finding Investors

A few weeks ago, we had entrepreneur and “Get Backed” author Evan Baehr give a webinar on how to build the perfect pitch deck and appeal to investors. We’re sharing some of his expertise in a series of blog posts for those who missed it. Founders drastically underestimate how many investors they’ll have to meet with before closing the ...

15 Questions to Nail Before Your Institutional Investor Meeting

By:CircleUp For entrepreneurs, the chance to pitch to an investor is one of the most critical moments in their early business. The pressure is on to sell your product, your business and even yourself. But as CircleUp capital markets principal Michael Graver reminds us, knowing what to expect eases the pressure. The founders who understand ...

How To Prove Yourself With Your Pitch Deck

A few weeks ago, we had entrepreneur and “Get Backed” author Evan Baehr give a webinar on how to build the perfect pitch deck and appeal to investors. We’re sharing some of his expertise for those who missed it in a series of blog posts. Twilio went from unfunded to half a billion thanks to ...

What ZICO’s Founder Looks for When Investing in Consumer Companies

By: CircleUp *This is the second of two posts from our webinar with ZICO cofounder Mark Rampolla* ZICO was Mark Rampolla’s first foray into consumer packaged goods (CPGs). But despite the coconut water company’s wild success, Mark says there are still things he would have done differently if he were to start a beverage company—especially ...

What Investors Really Want To See In a Consumer Packaged Goods Company

By: CircleUp *This is the first of two posts about our recent webinar with ZICO founder Mark Rampolla. Mark Rampolla achieved what many founders only dream of: he built a beverage company that sparked Coca Cola’s interest. Now an investor in consumer packaged goods (CPGs) himself—both through CircleUp’s platform and his fund Powerplant Ventures—Mark sees a ...

How to Close Your Funding Round

This post features an essential closing checklist, downloadable and printable here, which we helped create for entrepreneurs to guide and monitor fundraising periods. Fundraising is really hard to do, no matter how attractive the company. It is especially hard in for emerging consumer and retail brands, where there’s no centralized network surfacing the most promising ...

Ask a CFO: Grant Burton of Watershot on the Ever-Changing World of Fundraising

By: CircleUp It’s the same old story: operations and finance guy moves to California; gets entrepreneurial bug; and leaves corporate job to work on startups. Except Grant Burton didn’t quit his job the moment he landed in California. Instead, he says, it took years to convince him to make the leap from a steady job ...

Rumpl: How To Raise Equity Capital For Your Consumer Business

The idea for Rumpl came about on an ill-fated ski trip in 2014. As longtime friends Nick Polinko and Wylie Robinson burrowed down into their sleeping bags they tossed around a simple idea: Why don’t companies use the materials in sleeping bags for bedding? The high-grade nylon and extra warm synthetic down used in sleeping ...

The Angel Investor’s Guide to Investing in Food

 By: Sara Hillstrom Investments in small, innovative food companies can be quite lucrative. These firms have attracted the attention of larger Consumer Packaged Goods (CPG) organizations that are on a quest for innovation, and paying substantial multiples to get it. Packaged food and beverage is a steady, countercyclical, low single-digit growth, $368B[1] industry. It is also ...

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On Valuation: “Beware the Post Money Trap”

 By: Albert Wenger  This post originally appeared on Albert Wenger’s blog and is being reprinted with his permission. Albert is a partner at Union Square Ventures (USV), a New York-based early stage VC firm focused on investing in disruptive networks. In the current valuation environment many entrepreneurs seem to believe that only two numbers matter in a financing: ...