How Nutpods Leveraged Influencer Marketing to Generate Press and Sales

Sampling is an age-old strategy to get your products in the hands of influential people. In the digital age, this has become even easier. Bloggers are now building niche audiences around every conceivable topic. If you can get in front of these small, passionate groups, you can connect and establish relationships that drive sales, valuable ...

How Chobani Was Built Into a Household Consumer Brand

In 2007, Hamdi Ulukaya purchased an old factory in a small New York town and got to work creating a Greek yogurt for the masses. Along the way, he helped revive a local economy, created an entirely new category in the competitive food industry, and created something healthy that Americans love. Within five years, the ...

What Investors Really Want To See In a Consumer Packaged Goods Company

By: CircleUp *This is the first of two posts about our recent webinar with ZICO founder Mark Rampolla. Mark Rampolla achieved what many founders only dream of: he built a beverage company that sparked Coca Cola’s interest. Now an investor in consumer packaged goods (CPGs) himself—both through CircleUp’s platform and his fund Powerplant Ventures—Mark sees a ...

REBBL: Why The Former CEO Of Clif Bar Is Introducing Americans To Adaptogen Herbs And Taking On Human Trafficking

Sheryl O’Loughlin thought she was done being a CEO. After a long, successful run leading Clif Bar and then co-founding, running, and selling Plum Organics, O’Loughlin was settling into a quieter life. “The plan was to teach entrepreneurship at Sonoma State, and just lie on my back porch,” O’Loughlin jokes. “And then randomly, about five ...

The Founding of Public Bikes

“…There is something important about bicycles in big cities — they are a statement of the importance of public design.” ~ Rob Forbes, founder of Public bicycles A Public bicycle is a thing of beauty. It is a simple machine — one that harkens back to the days when bicycle craftsmen gave as much thought ...

The Secrets of Annie’s Purpose Driven Success

 By: John Foraker Editor’s note: John Foraker is the President of Annie’s, Inc. John joined Annie’s in 1999. He’s grown the business to more than $250MM in revenues and led its successful sale to General Mills in October 2014 for $820MM. Follow John on Twitter at @AnniesCEO. How did we make this purpose driven business so successful? ...

Craftsman and Wolves: How One Cafe Is Thriving Amid Rabid Competition

“Craftsman and Wolves is, more or less, a patisserie and café,” says William Werner, the chef and one half of the team that owns and runs the fantastically named San Francisco pastry shop. The other half is Sarah Werner, who adds, “But we offer something that’s not really available with other pastry shops.” That something ...

Blackbird Vineyards: Inside the Complicated, Fascinating World of Wine

By: CircleUp We tend to think of wineries as passion brands. We imagine the people behind the brand spending every waking moment steeped in the rich and complex world of wine. We picture owners spending their days strolling through the vineyard with dirt under their fingernails, sharing a bottle of their favorite vintage each night ...

Phin & Phebes: The Story of Two Founders Who Quit their Day Jobs to Change the Ice Cream Industry

There were 20 quarts of ice cream manufactured per person in the U.S. in 2010. The market generated over $10 billion in revenue. That same year Jess Eddy and Crista Freeman decided to quit their jobs in user experience and e-commerce management, respectively, to start an ice cream company, Phin & Phebes. Ice cream is ...

How Icelandic Yogurt Ended up in Almost Every Whole Foods in America

As a child in the small port town of Hafnarfjörður, Iceland, Smári Ásmundsson enjoyed one treat in particular: a slightly sour yogurt called skyr. In the morning, he’d eat it with fresh oats; in the evenings, with fruit or jam. And so did hundreds of thousands of other Icelanders: as far back as the 9th ...