Skip to content
Gradient-Sunset-II-1900x1080

CircleUp Blog:

CircleUp 1 min read

Helio Highlights: Customization

The ability to customize products is a growing trend across CPG ...
Start Reading
CircleUp 4 min read

Helio Highlights: The Future of Clean Beauty

In early-stage consumer, clean beauty is one of the most commonly ...
Start Reading
CircleUp 1 min read

Helio Highlights: Growth in Adaptogens

Adaptogens, non-toxic plants that are believed to alleviate stressors, ...
Start Reading
CircleUp 3 min read

Helio Highlights: Convergence of Food & Beauty

We are excited to introduce “Helio Highlights” – our new series of CPG ...
Start Reading
CircleUp 3 min read

Defining Clean Beauty: Beyond the Branding

On the back label of beautifully packaged faces, behind the concealer of ...
Start Reading
CircleUp 11 min read

Backtests in the Private Markets – A New Approach

“Backtest” and “private markets” are not often used in the same sentence. ...
Start Reading
CircleUp 9 min read

The Helio Platform + Gartner’s Data Sophistication Journey

CircleUp’s primary asset is Helio, a collection of data and algorithms, on ...
Start Reading
CircleUp 3 min read

Industry Classification – The Technical Challenge

Why is category classification important?
Start Reading
CircleUp 4 min read

How CircleUp Defines Data Acquisition Strategy

More isn’t always better. And this couldn’t be truer when developing your ...
Start Reading
CircleUp 20 min read

CircleUp at Grace Hopper: The Degree of Interpretability in ML depending on your Problem Space

Earlier this year, we hinted that our Product Manager, Malavica Sridhar, ...
Start Reading
Emma Stubbs 10 min read

The Data Advantage – Moats, Tigers, and Truffles

CircleUp has spent the last six years building a data moat – a vast pool ...
Start Reading
CircleUp 10 min read

Building A Robust Data Pipeline – A CircleUp Capability

In my time at CircleUp I’ve seen a tremendous transformation. I’ve seen ...
Start Reading