Mention potato chips and classic brands like Lay’s and Pringles come to mind. So how should a challenger brand think about taking on the existing $8 billion US potato chip market––one that’s expected to reach $11.31 billion by 2025? A good starting point is by recognizing that consumers still love to indulge, but are demanding better ingredients and expecting more from their snacks.
Legacy snack brands have done little to innovate and provide options that are better for their consumers. Rather than listen to their consumers’ and invest in higher-quality ingredients, they’ve stuck with what was working. But today’s consumers are changing their preferences and using their purchasing power to shift the tides. Rather than shy away from the fact that we all love to snack, The Good Crisp Company saw an opportunity to turn the classic canister chip into something consumers could enjoy guilt-free. Good Crisp’s stacked chips are certified gluten-free, and free from GMOs, artificial flavors, flavor enhancers, and colors. Their crisps deliver a way for consumers to indulge in a favorite potato chip format with clean, high-quality ingredients. It’s a better-for-you option of an everyday favorite.