Who are the Most Innovative Consumer Brands of 2016?

See the Winners

Winners announced in Forbes in late July

How It Works

Classifier Logo

Selection Process

Nominations will be narrowed down by analyzing the strength of the brand across thousands of data points using CircleUp's Classifier -- our machine learning algorithm featured in the Wall Street Journal

Who IS Qualified

Private consumer and retail companies of any size

Companies in food, beverage, personal care, household goods, pet care, wellness, restaurants and apparel

Who Is NOT Qualified

  • Publicly Traded Companies
  • Previous CircleUp25 Winners
  • Companies currently raising, or that have raised, on CircleUp

CircleUp 25 Judges

A panel of entrepreneurs, investors and other luminaries will select the final 25 winners

John Foraker

Founder and President of Annie's

Jon Sebastiani

Founder of KRAVE and CEO of Sonoma Brands

Eric Ryan

CEO of Method

Danielle Gould

Founder of Food-Tech Connect

Bill Shen

Director of Encore Consumer Capital

Craig Shapiro

Managing Director of Collaborative Fund

Mark Rampolla

Founder of ZICO Coconut Water and Partner at Powerplant Ventures

Brian Tockman

301 INC (General Mills)

Rebecca Kaden

Partner at Maveron

A Few Previous Winners

See the Winners