The Classifier evaluates companies on an average of 92,000+ data points

  • Financial Performance
  • Team
  • Industry & Competition
  • Product & Brand
  • Customers
  • Deal & Exit Potential
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Network Effect
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On average, CircleUp evaluates more than 92,000 data points per company that applied to CircleUp from 2012 through the end of 2015.

Data covers private, semi-private and publicly available data sources.

“CircleUp’s effort exemplifies a larger trend in finance, where algorithms play a growing role in markets”

The Classifier selects faster-growing companies

Network Effect
After acceptance on CircleUp
After rejection on CircleUp
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Retail-level sales covering 2013 and 2014 calendar years per Nielsen "xAOC(eXtendedAll Outlets Combined) including Convenience" metric which reflects data aggregated from retail point-of-sale (POS) sample; figures reflect median growth rate

Distribution penetration per Nielsen “ACV (All-Commodity Volume)” metric which reflects retail distribution % exposure; figure reflects median growth rate

Figures compare companies in 2013 that: 1) applied and were subsequently rejected to raise on CircleUp; 2) applied and were accepted to raise on CircleUp, including both successful and unsuccessful campaigns.

Please note: Methodology used by the Classifier is consistent with the selection process reflected above. Revenue growth figures are based on historical revenue growth and do not represent investment performance. Historical revenue growth does not predict future growth, nor is it reflective of the current state of the technology. The growth figures exclude companies for which CircleUp was unable to analyze data (median growth rate of accepted companies based on 18 of 30 companies that were accepted and successfully closed on CircleUp in 2013, and median growth rate of rejected companies is based on 106 of over 1,000 companies that applied and were rejected by CircleUp in 2013).

Data as of March 2015

We look at 92,000+ data points per company

Classifier Flow Chart
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Reflects the average number of data points per company including individual data points gathered for all companies that have applied to CircleUp from 2012 through the end of 2015.

Data covers private, semi-private and publicly available data sources.

Acceptance rate is the ratio of all companies that applied, were accepted and launched versus the number of all companies that applied. Data reflects time period from 2012 through the end of 2015.

Some of the most innovative consumer and retail companies choose CircleUp, including:

Raised with CircleUp’s Help
Successful Raises

The Classifier improves the quantity AND quality of dealflow

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Average revenue growth since raising on CircleUp

Last twelve month revenue growth of companies that raised with CircleUp incorporates year of and the year prior to investment (if funded between January and June) or year after and year of investment (if funded between July and December). Revenue reflects net revenue recognized by CircleUp companies, and does not correspond to retail-level sales revenue per Nielsen. Data excludes companies with less than $100,000 of revenues prior to funding. Average growth calculations are weighted by investment round size. This figure was calculated for companies that had successfully closed their fundraising on CircleUp as of the end of 2015.

$ Open for investment

Includes all launched raises. Revenue and revenue growth reflect aggregate data reported by companies at the ,me of their fundraising launch for a trailing twelve month (TTM) period. The data includes companies (12 companies in 2012, 30 companies in 2013, 54 in 2014, and 29 in 2015) that launched and successfully completed their fundraising from CircleUp’s inception through 11/9/2015. Aggregate revenue data reflects the sum of all TTM revenue figures reported for this group of companies. Annual revenue growth figures are calculated as the TTM aggregate growth in dollars divided by the prior year’s aggregate revenue for this group of companies. Revenue growth is not a performance indicator and should not be used to predict investment performance.

Institutional investors

Institutional investors include professionally managed funds and family offices.

Over 50% of capital came from institutional investors in 2015, including:

  • Clover Capital
  • Collaborative Fund
  • Cowboy Ventures
  • Fenwick Brands
  • Forerunner Ventures
  • Highland Capital Partners
  • JMK Consumer Growth Partners
  • North Castle Partners
  • Powerplant Ventures
  • Presence Marketing
  • Silas Capital
  • Simon Equity Partners