How it works

We work with direct-to-consumer and wholesale businesses

Get Started

Submit your financial statements


Get a loan to fund working capital

no cash

No cash burden as your customers pay down the loan

loan growth

As new sales are generated your loan grows with you

Total loans outstanding ($)

Chart Chart Chart
The above graph is illustrative and not a guarantee of funding amounts.
Customer A Line (likes to re-up loan)
Customer B Line (likes to pay down loan quickly)

Revolving Asset-Backed Lines of Credit

Accounts Receivable

Free up capital that is stuck in unpaid invoices

Purchase Orders

Funding for qualifying large purchase orders

no cash

Leverage inventory and raw materials

loan growth
DTC Cash Inflows

Leverage your qualifying direct-to-consumer cash inflows

Our customers tend to be

  • Consumer product (CPG) companies
  • $ 250K - $10M revenue per year (exceptions are possible)
  • US-based
  • Majority domestic sales
  • 1+ year in operating history

How to get it

Actions by the Company (You)
Actions by CircleUp Credit Advisors
Actions by CircleUp Credit Advisors

Real people, real support - when you need us

Unlike most other guys, we have a small, but dedicated team based in our San Francisco headquarters. From here we do all the heavy lifting. Reviewing your information. Making credit decisions. Talking to you. Sending you the money. And making sure you're always supported the way you want to be.