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Get an edge on your corporate development and M&A strategy with a CPG intelligence platform

Helio sources, evaluates, and diligences more upstart brands than what you’ll find through your current methods. Leveraging online and offline data from 200+ sources, the platform is a cohesive, omni-channel solution built from the ground up for the CPG industry and has a proven track-record of identifying brands with the potential for breakout success.

How Helio Helps You Meet Your Goals:

Providing a Competitive Advantage with Data Unavailable Elsewhere

The platform tracks 2.5M brands and connects data to those brands from 200+ different sources, including POS sales data, distribution data, web traffic, social media, and consumer reviews.

 
Offering Consistent, Relevant Pipeline

Focus on driving multiple diligences in parallel by taking the challenge out of sourcing. Access more to small and medium size deals, including pre-Series A, on a consistent basis that are aligned with your M&A strategy, core capabilities, and priorities.

 
Converting Unstructured Data into Powerful Insights

Our machine learning algorithms combine data from diverse sources that would be difficult to gather or interpret on their own, and turn them into meaningful insights and proprietary metrics that are highly correlated with future sales growth.

 

How does Helio Work?

SOURCING

Helio stitches together practitioner data (e.g. revenue), partnership data (e.g. Nielsen retail-level sales, SEMrush, retailers), and public data (e.g. social distribution, 40+ marketplaces, e-comm platforms, search, etc) through our proprietary brand entity resolution method to create a useful, holistic, omni-channel picture of a brands’ performance over time versus its competitors.

  1. Discover entities (brands, products, etc)
  2. Remove irrelevant entries
  3. Classify & categorize
  4. Define unique entities
  5. Associate & aggregate appropriate data points (apply entity resolution)
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Building Confidence

Helio uses proprietary data science methods and >10 years of consumer goods brands data from online sales, offline sales and door growth, social media engagement, and customer reviews to determine the likelihood of a brand’s breakout success and allows for deeper assessment of data to drive conviction in the signal.

Understanding the Landscape

Helio’s category and attribute analysis assists in the discovery of new brands in your categories earlier, as well as understand what matters most to consumers.

Helio is powered by 800 TB of data

2.4M Brands Tracked
18B Data Points
16M Attributes
115K Stores
1K Retailers

How to get started

Step 1

Pick your module

Sourcing


Diligence


Trends

Step 2

Pick your categories

Access data on millions of brands across popular categories (e.g. Food, Non-Alcoholic Beverage, Alcoholic Beverage, Health and Beauty, Pet, Vitamins and Minerals) 


Unlimited seats for your organization 


Flexible tiers of access to meet your needs

Step 3

Pick your add ons

Google Chrome extension


API access levels

You’re in good company

Get an edge on corporate development and M&A

Take advantage of faster and more complete sourcing, evaluation, and strategic insights