CircleUp Insights

Actionable insights powered by Helio

The Insights team is currently focused on utilizing data from our machine-learning platform, Helio, to help answer strategic questions from our portfolio companies as they consider decisions like expanding into a new retailer, launching a new product, enhancing branding, and more. By using Helio not only to find and evaluate consumer brands but also to help these brands as they build and grow, we intend to add unique value to our portfolio companies. To learn more, please email