Evaluating Deals

CircleUp focuses on consumer product and retail companies. We encourage you to ask questions and dig in yourself. The materials each entrepreneur provides should be a starting point but additional research is always wise and recommended. Here are some additional questions to consider (and ask!):


Does the entrepreneur have the skills or experiences to lead this business? What do I know about the leadership?


What makes this consumer product or retail store special? Is this unique differentiation likely to continue? How does that product or store compare to competitors? What do consumer reviews say about the brand?


Who are the customers? Are they happy? Are there likely to be more of them as this business grows? Who are the competitors? Why is this business different or better than others? What is this company's "reason for being"?


What are the plans for the business down the road? Does the entrepreneur have plans to grow indefinitely? Could this business be sold to a larger company?

To contact the company to ask these questions and more, use the company's Investor Forum found on each company page. Click here to begin!

CircleUp is not making a recommendation regarding any particular issuer or opportunity. You should conduct your own independent assessment. We encourage you to consult with your own business, tax and legal advisors.

"CircleUp fills a key gap in the current fundraising market. We look forward to seeing what comes out of the CircleUp network."

Patrick O'Loughlin
Open Innovation Networks at Clorox

"We see so many great consumer products companies that are just too small for investment firms. We love sending those brands to CircleUp."

Dan Levitan
Managing Partner, Maveron