For press related questions or speaking engagements, contact

Forbes, 4/25/16
Can A Brooklyn Chocolate Maker With A Social Mission Stand Out From The Crowd?

"“More than that, we look for a brand that provides consumers and their investors with authenticity,” says Rory Eakin, CircleUp’s founder and chief operating officer. "

Forbes, 4/15/16
And Now For Something Completely Different: An Impact Fund For Consumer Products And Retail Startups

"Collaborative Fund, a six-year-old fund that invested in Kickstarter, among other ventures, is launching the $10 million effort in conjunction with CircleUp , which has an online platform for investors and consumer product and retail startups."

Project Nosh, 4/14/16
Mission Driven Companies Focus of New Collaborative Fund & CircleUp Partnership

"“This commitment to offering better products to enrich people’s lives, apart from just a better-tasting snack or a better-looking product,” Rabman says, “is what can help a brand stand out amongst the many lining the shelves.”"

BevNet, 4/14/16
Mission Driven Companies Focus of New Collaborative Fund & CircleUp Partnership

"When you think about what connects people to brands, part of that comes from the product itself, but a lot of it stems from an emotional connection,” Rabman notes. “If a brand is mission-driven, it is able to connect with consumers on a deeper level.”"

Entrepreneur, 4/6/16
An Unlikely Romance Between a Venture Capital Fund and a Crowdfunding Platform Promises to Shake Up Startup Financing

"We are seeing traditional incumbents recognize that online platforms, and the digitization of their industries, can be beneficial for them,” says Eakin. “We don’t view ourselves as competitive at all with Collaborative Fund, or with the best venture capital firms do, and their operating model. We are a tool to help them be more effective."

TechCrunch, 4/5/16
Collaborative Fund sets its eyes on consumer goods

"The firm will be working with CircleUp, one of its investments, to isolate the best potential consumer-goods companies. The benefit of consumer goods, founder Rory Eakin says, is that there already will be some data as to whether they will be successful compared to some pre-market software-driven companies."

Wall Street Journal, 4/5/16
The Daily Startup: Persado Raises $30 Million Led by Goldman Sachs

"Collaborative Fund has launched Collab+Consumer, a new venture fund focused on consumer products, in cooperation with Collaborative-backed crowdfunding marketplace CircleUp Network Inc."

Food Dive, 3/30/16
General Mills' 301 Inc. leads $1.25M investment in Tio Gazpacho

"CircleUp, which has been instrumental in food and beverage startup funding, hosted the funding round. Other private investors from CircleUp's marketplace and the Growth Fund, an investment fund CircleUp oversees, also contributed."

BevNet, 3/29/16
Tio Gazpacho Completes $1.25M Funding Round Led by General Mills’ 301 INC Unit

"Tio Gazpacho founder Austin Allan began the search for new funding last year, initially targeting $500,000 for the raise. That number grew based on a revised business strategy for 2016 and additional interest from potential investors. Along with 301 INC, the round includes partnership with a fund managed by CircleUp — aptly named the “Growth Fund” — which matches other investments made through the platform."

New Hope, 3/25/16
Brands may find unexpected benefits with web-based fundraising on CircleUp

"While many a natural company has raised money on consumer-focused crowdfunding platforms, an increasing number of them, like SmartyPants Vitamins and Rhythm Superfoods, are finding success on equity crowdfunding platforms like CircleUp."

Fast Company, 3/17/16
When Data—Not Humans—Guide VC Funding, More Women Win

"From CircleUp's start in 2012, it has aimed to help entrepreneurs bypass this network—instead providing an online marketplace that connects consumer-product startups with accredited investors who can make investments through its platform. "On CircleUp, [who you know] is not what’s important," Caldbeck says. "We have the network. We give the network to everyone.""

Forbes, 3/12/16
What Windowsill Farms And Purple Corn Flakes Have In Common: Just Ask Startup Back To The Roots

"Back to the Roots, recently raised $5 million in a seed round that included a combination of equity crowdfunding on the online platform CircleUp and private equity."

The Wall Street Journal, 3/7/16
The Morning Download: CIO Pay Rises as Businesses Embrace Digital Technology

"WSJ Columnist Christopher Mims writes that CircleUp’s Classifier software exemplifies a finance trend in which algorithms play a growing role in markets for areas including startups and real estate. “Software is eating the world, again, only this time it threatens the jobs of precisely the financiers accustomed to disrupting everyone else.”"

The Wall Street Journal, 3/7/16
Software Is Disrupting Venture-Capital Sector

"Still, the truth is that CircleUp and companies like it could eventually take a chunk out of the profits earned by private investors."

Xconomy, 3/4/16
FinTech Central Recap: The Changing Face of Wealth Management

"“We seek to create a more open and transparent market,” [Rory Eakin] said."

Crowdfund Insider, 2/2/16
CircleUp Helps California Startup Back to Roots Secure $3 Million

"CircleUp CEO Ryan Caldbeck said he was stunned by the level of interest in the company's new Marketplace Index Fund that invests in consumer product and retail companies approved for its seed-stage investment platform."

Forbes, 12/9/15
CircleUp named to The Forbes Fintech 50 - a list of the most promising pioneers of finance technology

"Just as Amazon changed the way we shop and Apple AAPL -2.61% reinvented the music biz, digital disruption is going to soon affect every aspect of your money: how you earn it, save it, invest it and spend it."

San Francisco Business Times, 12/8/15
Forget tech! CircleUp surprised by interest in its consumer-retail seed-stage fund

"CircleUp CEO Ryan Caldbeck said he was stunned by the level of interest in the company's new Marketplace Index Fund that invests in consumer product and retail companies approved for its seed-stage investment platform."

Pitchbook, 11/12/15
CircleUp secures $30M Series C

"CircleUp has raised $30 million in Series C financing, bringing its funding total to $53 million; the investment was led by Collaborative Fund."

Wall Street Journal, 11/11/15
CircleUp Banks $30 Million to Help Investors Find Top Food Startups

""San Francisco-based CircleUp, which is known as a fundraising platform for anything but tech startups, has been a dark horse in the emerging industry of equity crowdfunding in the U.S.""

General Mills, 11/4/15
301 INC launches new investment fund through CircleUp to seed emerging food brands

"301 INC launches new investment fund through CircleUp to seed emerging food brands"

Bloomberg, 11/11/15
TPG's Winkelried, Powers Join $30 Million CircleUp Fundraise

"“What we’ve built is a series of engines that evaluate private companies algorithmically,” said Caldbeck, who previously worked at private equity firms TSG Consumer Partners and Encore Consumer Capital. The algorithms, using cash flows, revenue growth and user growth, among other measures, “evaluate companies more efficiently and more effectively than humans.”"

Fortune, 11/11/15
Where The Next Ben & Jerry's Can Find Investors

""For many investors, CircleUp is a way put their money into a different type of asset than they normally are able to, namely food and other packaged good companies, said Eakin.""

CNN Money, 10/30/15
Startup investing is no longer just for rich

"Startups have already been using equity crowdfunding companies like SeedInvest, Quire and CircleUp to raise capital -- but only from "accredited investors.""

Forbes, 8/9/15
25 Innovative Consumer And Retail Brands For 2015

"For the third consecutive year, CircleUp scoured the country to find, select, and celebrate twenty five of the most innovative consumer and retail companies."

TechCrunch, 7/13/15
CircleUp Raises $22M To Invest In Consumer Brands On Its Crowdfunding Platform

"... this $22 million fund is a first — no other crowdfunding marketplace has raised a fund to invest in deals on its own platform before."

Institutional Investor, 5/28/15
CircleUp Targets Businesses Ignored By Other VC Firms

"Using technology as a screening tool gives CircleUp an edge over traditional VC and private equity investors by drastically reducing the overhead associated with bringing an investment to the attention of limited partners."

CNBC, 2/25/15
Power Pitch: truBrain

"A group of neuroscientists has created the first energy-drink designed to give a boost to your brain. It's called truBrain, and according to the company's CEO Chris Thompson, it packs a punch that's much smarter than a jolt of caffeine."

CNBC, 2/4/15
Power Pitch: Apex Ski Boots

"Apex Ski Boots has raised $4.9 million in funds, with investments from family, friends and angel investors. It is currently crowdfunding on angel investment platform, Circle Up, which focuses on consumer based products."

The Wall Street Journal, 11/17/14
Ryan Caldbeck: Using Crowdfunding to Validate (or Invalidate) Ideas

"Companies like Oculus and Nomad are early examples of how anyone can conceptualize, test, manufacture and market innovative new products without a $100 million research and development budget."

TechCrunch, 10/30/14
Eco-Conscious Water Filter Company Soma Goes Back To The Well For $2.2 Million

"I didn’t know how successful CircleUp was going to be and, to be honest, we could have raised half the round from CircleUp."

The Wall Street Journal, 8/18/14
Collaborative Fund, CircleUp Partner to Invest $4 Million in B Corps

"CircleUp’s B Corp Circle will help Collaborative Fund partners “know who’s doing what” in consumer goods and retail..."

The Wall Street Journal, 7/31/14
Johnson & Johnson Partners with CircleUp for Early Look at Startups

"CircleUp Network Inc., an equity fundraising platform for startups that make consumer goods, has struck a partnership with a titan in the field, Johnson & Johnson."

Entrepreneur, 7/29/14
The 25 Most Innovative Consumer and Retail Brands

"Without further ado, we’re thrilled to present 2014’s CircleUp25 winners! "

CNBC, 6/17/14
How to invest in the next Apple

"CircleUp is one example of the new entrants in the private equity space."

Financial Times, 6/3/14
Tech start-ups to look out for

"So far it has helped companies raise more than $30m from accredited investors, who can also offer connections and education to the start-up founders."

Fox Business, 5/20/14
CircleUp Focuses on Crowdfunding and the Consumer

"Average company has grown revenue at 80% per year."

The Wall Street Journal, 4/29/14
CircleUp Allows ‘Follow-the-Leader’ Investing in Startups That Make Tangible Goods

"Mr. Finn, one of the initial Circle leaders, hopes the presence of Circles, including his own, will give less experienced angel investors confidence about putting their money into consumer goods ventures."

Barron's, 4/12/14
How to Slow Flash Boys

"CircleUp is cooking up a new asset class: prepublic theme-based funds that allow an accredited investor to focus on a specific market.", 3/26/14
CircleUp Draws More Investors As Equity Crowdfunding Gains Ground

"CircleUp stands out in that the companies using it to find interested investors are typically making consumer products one could find on retail shelves and hold in a hand"

New York Times, 3/26/14
Crowdfunding Site CircleUp Raises $14 Million

"The fresh capital underscores the excitement in Silicon Valley over new ways of raising money."

Forbes, 3/7/14
How CircleUp Is Filling The Void Left By Banks That Won't Lend To Small Business

"Seaweed Bath Company recently raised $360,000 in total with half of that coming from five of CircleUp’s investors."

TechCrunch, 2/12/14
CircleUp Lands Virgin America Partnership

"Branson’s Virgin Group will use CircleUp as a way to identify new snacks and drinks that could be served on its flights."

Forbes, 1/22/14
America's Most Promising Companies

"CircleUp Named one of America's Most Promising Companies by Forbes."

MarketWatch, 1/17/14
4 ways investing in startups will become easier for you

"The average company that has raised money on CircleUp has grown revenue at 80% per year since raising money on the site."

WiseRadar, 1/16/14
Hottest Startups 2013 — by market

"Which startups should you keep an eye on in 2014? "

Forbes, 1/6/14
Ryan Caldbeck's CircleUp Democratizes Funding Process For Start-Ups and Investors

"While it’s only been a little over a year since Ryan and Rory launched the CircleUp platform, they have already supported 30 capital raises to the tune of over $30 million."

Fast Company, 11/26/13
If You Want To Raise Capital For Artisanal Pickles Or A Healthy 7-11, Head To CircleUp

"Built specifically for consumer-retail businesses, CircleUp connects accredited investors with the next big thing. Here's how it worked for Green Zebra Grocery."

MarketWatch, 11/19/13
All Crowdfunding Capitalists Should Ask This Question

"The average company that has raised money on CircleUp has seen their revenue grow at 80% per year after they raised money on CircleUp, and their gross margins have expanded from 34% pre-CircleUp to 39% post-CircleUp. "

Entrepreneur, 10/24/13
How The Top 100 Crowdfunded Companies Raised Major Money

"CircleUp "has become a go-to platform for startups in the food industry and those that make healthful-lifestyle products.""

Barron's, 9/21/13
Startups Now Can Advertise for Funding From Small Investors

""We believe that the average retail investor is better at assessing consumer products than high-tech offerings such as cloud computing," Eakin says. He also thinks the consumer-products industry is underfunded relative to other sectors, and that there's a tremendous growth opportunity in this sector."

The Wall Street Journal, 8/19/13
Using CircleUp, Gummy Vitamin Maker SmartyPants Raises $2.6M

"The deal marks the largest fundraise to date on the site, CircleUp, said CircleUp Network Inc. Chief Operating Officer Rory Eakin."

TechCrunch, 7/10/13
SEC Lifts Ban On General Solicitation, Allowing Startups To Advertise That They’re Fundraising

"‘Today, with the ban in place, only the most well-known investors get access to the best deal flow, making it more difficult for accredited investors across the country to invest in top deals,’ writes Ryan Caldbeck of crowdfunding website, Circleup."

Inc., 7/10/13
Finally: SEC Lifts Ban on Advertising Fundraising Rounds

"'Lifting the ban will help small businesses, and independent investors, because it will allow for increased flow of information,' Rory Eakin, COO of CircleUp, said."

PandoDaily, 7/10/13
Does general solicitation matter for tech startups? Not really

"‘For tech companies, we 100% believe that the lift in the general solicitation ban will not have significant impact at all for startups,’ says Ryan Caldbeck, founder and CEO of crowdfunding site CircleUp, which serves small consumes goods and retail companies."

Upstart Business Journal, 6/24/13
VC validation counts for crowdfunders, too

"Ryan Caldbeck, co-founder and CEO of crowdfunding site CircleUp, argues that validation from top-flight VCs is key to standing out in the crowded world of crowdfunding. "

Bloomberg Radio, 6/15/13
CircleUp named a Titan of Retail by Bloomberg

"CircleUp adds clarity to consumer investing"

CNBC, 5/15/13
CNBC Disruptor 50: CircleUp

"A disruptive business model expands participation in the market by lowering the cost to serve previously unprofitable customers, typically through the introduction of a new technology or business process."

Women's Wear Daily, 5/10/13
Silicon Valley Sets Sights on Beauty

"It generally takes 60 or so days to complete a round of fund-raising, as compared to a year if companies tap angel sources."

VentureBeat, 4/20/13
Do you love kale chips and granola? Crowdfunding startup CircleUp helps put them on shelves

"CircleUp bridges this gap by providing a platform where accredited investors can access a curated, vetted selection of consumer products companies and make equity-based investments. "

Wall Street Journal, 2/14/13
P&G, General Mills Tap Into Startups

"Venture capitalists typically pay little attention to consumer-packaged goods startups. But industry giants General Mills Inc. and Procter & Gamble Co. are using their partnerships with a "crowdfunding" site to get to know more about them."

Bloomberg TV, 1/29/13
CircleUp to Partner Up With P&G

"CircleUp CEO Ryan Caldbeck talks about his company's new partnership with Procter & Gamble. He speaks on Bloomberg Television's "Market Makers.""

Wall Street Journal, 1/25/13
Raise Capital From Passionate Investors

"We are in the midst of a powerful transition in private capital markets as, for the first time, entrepreneurs can attract investment capital from beyond the narrow audience of ‘angel investors.’ "

The New York Times, 1/6/13
The Crowdfunding Crowd Is Anxious

"Mr. Caldbeck sees a big opportunity. Consumer goods companies account for a sizable portion of the nation’s businesses, yet very little capital — from private equity funds or from accredited investors — flows to them, he says. What’s more, only a tiny percentage of those who qualify as accredited investors actually invest in private companies, he says.....CircleUp is aiming to simplify the process so that more accredited investors take the plunge and more start-ups can get financing."

Washington Post, 10/15/12
For some consumer products businesses, crowdfunding is the best route

"Alison Vercruysse is one of several entrepreneurs raising funds for consumer products via crowdfunding. Kim Walls, chief executive of Episencial, a Los Angeles-based baby skincare company, also found crowdfunding to be a more effective method of raising capital."

Video: CNBC Squawk Box, 8/23/12
CircleUp: Crowdfunding for Start-up Consumer Companies

"The reason we focus there [consumer products], is fundamentally we don't think this industry or our company exists in five years if investors aren't making money. And we think consumer products is a great place to make money. It's an inefficient market; there are hundreds of investment firms in the country that will invest in larger consumer products companies, companies with more than $10 million in revenue, and almost none that will invest below that."

Video library

More press