RECODE: The Rise Of Giant Consumer Startups That Said No To Investor Money
Ryan Caldbeck, the founder and CEO of CircleUp, sees several factors at play. CircleUp uses proprietary algorithms to evaluate and identify consumer startups to which it should offer equity investments and working capital loans, typically to companies with $1 million to $15 million in revenue. Caldbeck argues that a combination of competition, arrogance and a lack of deep industry knowledge has led to venture capital investments that saddle consumer brands with unrealistic valuations — and expectations.
BevNET: Liquid I.V. Secures $5M Series B Round
Liquid I.V. was identified by Helio, a proprietary machine learning system used by CircleUp to identify brands with high growth potential. Kiva Dickinson, a partner at CircleUp, explained that the data showed Liquid I.V. had doubled its revenues in consecutive quarters, while boasting strong “cross channel brand power” and social media presence.
Beauty Independent: What Are The Secrets To Successful Fundraising? Investors Provided Clues At BeautyX Capital Summit
At BeautyX Capital Summit on Monday, 20 investors, advisors and beauty company founders who’ve been through the fundraising process clued 140 entrepreneurial attendees into the ins and outs of the money chase across several levels of brand maturation.
Forbes: Mented Cosmetics Raises $3 Million In Funding, Highlighting Opportunity For Multicultural Makeup Brands
Today, the company has announced a new round of $3M in series seed from lead investor CircleUp Growth Partners, which focuses on early-stage consumer brands and has a history of investing in female-led companies like nutpods and Kosås.
Beauty Independent: Clean Cosmetics Brand Kosås Receives Financial Investment From CircleUp Growth Partners
Kosås is the latest addition to CircleUp’s portfolio of consumer goods companies that includes Hum Nutrition, and Supergoop. Focused on early stage investment, CircleUp leverages its proprietary technology asset, Helio, to identify potential brands as investment targets. Ryu remains bullish on beauty, asserting the sector will remain a focus for CircleUp going forward.
Inc: Why This Startup Wants to Humanize Pet Food
The business has become decidedly more sophisticated, and NomNomNow has long since moved out of Nate and Zach's apartments and into headquarters in Oakland, Calif. Now, the company has closed $10 million in Series A funding to continue its mission of delivering fresh, custom portioned dog food to pet parents. The round includes participation from ​Bullish, CircleUp,, Tandem Capital, Greycroft and others. This brings company's total funding to $13 million, which includes a previously unannounced seed round from 2016.
The Forbes Fintech 50 For 2018
While crypto hogs the headlines, technology is disrupting the $8.5 trillion (market cap) U.S. financial services industry in less flashy ways, changing how we invest, borrow and save; how big banks control risk; and how hedge funds analyze data and place their bets.
Forbes Fintech 50 2018: The Future Of Investing
In a world saturated with trading apps and robo-advisors, these eight investing and wealth management companies have something that sets them apart, from Robinhood's new crypto trading option to CircleUp's new $125 million venture fund.
TechCrunch: What Silicon Valley tech VCs get wrong about consumer investing
Despite the size of the market, early-stage consumer has historically been underserved by investors due to market inefficiencies like the geographic dispersion of brands and a lack of structured information sources. In theory, the recent trend of VC dollars going to fill a capital gap in CPG should result in a win-win. In effect, many of the tech VC investments into consumer are misguided, and sometimes harmful. Investors may lose money, but entrepreneurs can lose companies they’ve spent lifetimes building.
Fast Company: This Investment Platform Funds More Diverse Companies By Focusing On Data, Not Founders
By focusing just on numbers it predicts will drive success–culled from billions of data points in its system–CircleUp has come to support companies with a wider range of founders than traditional VCs.