New Hope: Unilever's Liquid IV acquisition a proof point for CircleUp investment fund
For CircleUp, the Sept. 1 acquisition of Liquid IV by Unilever wasn’t just proof that the highly technical concept of enhanced hydration science can grow a consumer base. It was proof that the Bay Area investment group’s data-centric model is working.
BEVNET: Koia Lands Potential “Last Money” With CircleUp Investment
Plant-based beverage brand Koia has completed a bridge funding round with investment platform CircleUp Growth Partners that could possibly represent “the last money into the company,” according to CEO Chris Hunter.
Forbes: Finding The Right Work-Life Balance: Lessons From CircleUp CEO Ryan Caldbeck
Ryan Caldbeck is the CEO and co-founder of CircleUp, an investment firm that uses new quantitative methods to target consumer retailers in the private market. I sat down with Ryan to discuss balancing the demands of entrepreneurial life, company values, and the advice he’d give to his younger self. “Try not to let perfect be the enemy of good."
Forbes: CircleUp Raises $200 Million To Woo Consumer Retail Startups With A VC Alternative: Loans
While venture capital funds look to take equity in hot consumer brands in exchange for fueling their growth, a cottage industry is forming around businesses that can offer similar benefits without giving up so much ownership. And one of the leaders in that fledgling category, CircleUp, has added another $200 million to scale up.
Institutional Investor: CircleUp Hires GMO Partner as First CIO in Quant Push
CircleUp, which invests in consumer companies, said Thursday that Constable joined the firm last month to oversee its expansion in systematic equity in private markets, discretionary equity, and credit. He had worked at Boston-based GMO since 2006, filling such roles as partner, head of global equity, and head of quantitative research.
BevNET: Nutpods Secures Investment From VMG Partners
Nutpods marks the third recent investment in ready-to-drink beverage for VMG, following previous funding for Spindrift and Humm Kombucha. CircleUp Growth Partners, which made an initial investment in Nutpods in December 2016, also participated in this round of funding, along with previous investor Sidekick Fund.
Forbes: Why It's Good Business For A Group Of Celebs To Back An Electrolyte Drink Mix
Bringing in the backing of celebrities with such a wide reach is a big moment for Liquid I.V.; the company claims it drove $100 million in revenue within its first five years on the market. CEO Brandin Cohen launched the product in southern California and began selling his product packet by packet out of a Whole Foods. Scooter Braun was an early investor in the company (he connected with Cohen when CircleUp Growth Partners led a previous funding round involving Braun's TQ Ventures), and they began to tap his network to find new supporters earlier this year to take the company to the next level, Cohen said.
Food Dive: Cali'flour Foods raises millions to scale up operations
Cali'flour Foods has received investment funds from Sunrise Strategic Partners and Trilantic North America, with participation from CircleUp Growth Partners, according to a release. The company said growth with this investment will be led by its new CEO Mike Anderson.
NOSH: Cali’flour Closes Round, Brings on New Executive Leadership
The consumer craze with cauliflower shows no sign of slowing down. But to make the jump from niche product to a household staple, many cauliflower-focused brands are looking for guidance — both in the form of strategic investors and experienced talent. Today, frozen food and snack brand Cali’flour Foods is taking that next step, announcing the close of a round of capital led by Sunrise Strategic and a leadership transition.
Financial Times: Quant Funds Train Sights on Private Equity Market
Perhaps the most ambitious project is CircleUp. Initially started in 2012 as a platform to match aspiring entrepreneurs and budding venture capitalists, it has now built a machine-learning system that tracks the digital footprint of 1.4m companies in North America — primarily in retail and consumer goods — to gauge how they are doing. It is raising a fund that will systematically invest in the hottest ones.