Raising Funds on CircleUp

CircleUp is a platform connecting innovative consumer and retail companies with accredited investors.

  • Control who has access to your round
  • Connect with experienced consumer and retail investors
  • Accelerate fundraising, saving months of your time
  • Access our partners: General Mills, P&G, and SPINs
  • Leverage our experienced team

Value for Entrepreneurs

Control who has access to your round

CircleUp provides entrepreneurs the ability to screen interested investors and select the most relevant ones for their companies as well as structure the terms of their raises.



Connect with investors focused on consumer products and retail

CircleUp has a large community of accredited investors, many of whom have deep market experience, either as successful entrepreneurs giving back, or are people who love investing in the next generation of consumer businesses.



Accelerate fundraising, saving months of your time

Fundraising can consume a great deal of time over many months, time that could be spent building your business. CircleUp’s average funding time is 2-3 months, freeing companies up to do what they do best—perfect and market their products.



Access our partners: General Mills, P&G, and SPINs

CircleUp partnered with the some of the biggest and most relevant strategic companies in the industry, both to provide them with information about innovations in consumer and retail and to share their expertise with entrepreneurs at Incubator Days that we host with these partners.



Leverage our experienced team

The CircleUp team, with its deep experience in consumer products and finance having come from firms like TSG Consumer Partners, Encore Consumer Capital, JH Partners, H.I.G. Capital, and Goldman Sachs, works closely with entrepreneurs throughout the entire raise process.

CircleUp Funding Stories
These testimonials may not be representative of the experience of other customers.
Case studies are representative of the companies that have raised capital through CircleUp. Refer to important Risk Disclosure below.